The YouTube Ads People Chose In June 2014
The 2014 FIFA World Cup games mesmerized fans in June, as did some creative World Cup ads. Nike struck gold with “The Last Game,” featuring Ronaldo, Neymar Jr. and more. Beats by Dre got in on the action too, scoring 22M views for its five-minute ad, despite having been banned from the tournament due to licensing issues. Meanwhile, Dove, Johnson & Johnson and Dockers celebrated our favorite dads with Father's Day-themed ads. Newcastle, on the other hand, looked forward to July 4th with a hilarious spot starring Stephen Merchant, who ponders a different course for America.
What is the YouTube Ads Leaderboard?
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched). For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com.