The YouTube Ads People Chose In 2012

    What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more - fans are opting to view and share content they're passionate about, be it a music video, a favorite show, or an ad. The 2012 YouTube Ads Leaderboard celebrates the U.S. ads that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). And with over 200 million combined views, it's proof that if you make it great, they will come.

    Published 12/15/2012

    #2

    Pepsi MAX & Kyrie Irving Present: "Uncle Drew"

    Views in 2012

    29,598,702

    Uploaded by: Pepsi

    Creative agency: The Marketing Arm/Davie Brown Entertainment

    Media: OMD

    #3

    The Bark Side | 2012 Volkswagen Game Day Commercial Teaser

    Views in 2012

    17,718,507

    Uploaded by: Volkswagen

    Creative agency: Deutsch LA

    Media: Mediacom

    #4

    The Next Big Thing is Already Here | Samsung Galaxy S III

    Views in 2012

    16,912,896

    Uploaded by: Samsung

    Creative agency: 72andSunny

    Media: Starcom

    #5

    Official 2012 Honda CR-V Game Day Commercial | "Matthew's Day Off"

    Views in 2012

    16,290,167

    Uploaded by: Honda

    Creative agency: RPA

    Media: RPA

    #6

    The Dog Strikes Back | 2012 Volkswagen Game Day Commercial

    Views in 2012

    16,082,783

    Uploaded by: Volkswagen

    Creative agency: Deutsch LA

    Media: Mediacom

    #7

    GoPro HERO3 | Black Edition - Smaller, Lighter and 2X More...

    Views in 2012

    12,453,546

    Uploaded by: GoPro

    Creative agency: GoPro Media Team

    Media: PPC Associates

    #8

    Halftime in America | OFFICIAL Chrysler Super Bowl 2012 Commercial

    Views in 2012

    11,282,207

    Uploaded by: Chrysler

    Creative agency: Wieden+Kennedy

    Media: Universal McCann

    #9

    Nike Football | Mercurial Vapor VIII: Cristiano Ronaldo vs Rafa...

    Views in 2012

    10,017,653

    Uploaded by: Nike Football

    Creative agency: Wieden+Kennedy London

    Media: Mindshare

    #10

    Audi 2012 Game Day Commercial | Vampire Party

    Views in 2012

    7,867,887

    Uploaded by: Audi

    Creative agency: Venables Bell & Partners

    Media: Mediacom

    #11

    Chevy Silverado "2012" | Super Bowl XLVI Ads | Chevrolet...

    Views in 2012

    7,656,108

    Uploaded by: Chevrolet

    Creative agency: Goodby Silverstein & Partners

    Media: Starcom

    #12

    Pocket Like It's Hot | Snoop, DeStorm & Andy Milonakis

    Views in 2012

    6,698,235

    Uploaded by: Hot Pockets

    Creative agency: Threshold Interactive

    Media: Zenith Optimedia

    #13

    Old Spice | Blown Mind

    Views in 2012

    5,773,733

    Uploaded by: Old Spice

    Creative agency: Wieden+Kennedy

    Media: Wieden+Kennedy

    #14

    Old Spice | Bounce

    Views in 2012

    5,603,223

    Uploaded by: Old Spice

    Creative agency: Wieden+Kennedy

    Media: Wieden+Kennedy

    #15

    Sauza Tequila | Make it with a Fireman

    Views in 2012

    5,348,876

    Uploaded by: Sauza Tequila

    Creative agency: Havas

    Media: Starcom

    #16

    Toyota Camry 2012 Big Game :60 Commercial | It's Reinvented

    Views in 2012

    4,863,416

    Uploaded by: Toyota

    Creative agency: Saatchi & Saatchi LA

    Media: Saatchi & Saatchi LA

    #17

    Hot Wheels World Record | Corkscrew Jump

    Views in 2012

    4,656,605

    Uploaded by: Hot Wheels

    Creative agency: Mistress

    Media: 360i, Starcom

    #18

    FIAT 500 Abarth Commercial | Charlie Sheen "House Arrest"

    Views in 2012

    4,271,297

    Uploaded by: FIAT

    Creative agency: Doner

    Media: Universal McCann

    #19

    Old Spice | Bed

    Views in 2012

    4,245,346

    Uploaded by: Old Spice

    Creative agency: Wieden+Kennedy

    Media: Wieden+Kennedy

    #20

    Old Spice | Vending Machine

    Views in 2012

    3,885,113

    Uploaded by: Old Spice

    Creative agency: Wieden+Kennedy

    Media: Wieden+Kennedy

     

    What is the YouTube Ads Leaderboard?

    The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched). For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com.