The YouTube Ads People Chose In February 2013

    We’re excited to present the YouTube Ads Leaderboard for February 2013 – a collection of ads people chose to watch and share this month. You’ll notice that ads from the big game charted high in February, showing how brands can capture attention on YouTube far beyond the initial broadcast. We also love seeing Pepsi’s Jeff Gordon Harlem Shake video on the list, as it’s a great demonstration of how brands can benefit by joining in on the fun.

    As with prior Leaderboards, we determine this list by looking at ads uploaded within the month that that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). Check back each month for a new list!

    Published 02/28/2013

    #2

    Samsung Mobile USA | The Next Big Thing

    Views in February

    21,382,135

    Uploaded by: Samsung

    Creative agency: 72andSunny

    Media: Starcom

    #3

    Official Ram Trucks Super Bowl Commercial "Farmer"

    Views in February

    14,093,015

    Uploaded by: Ram Trucks

    Creative agency: The Richards Group

    Media: Universal McCann

    #4

    Jeep® "Whole Again" SUPER BOWL OFFICIAL COMMERCIAL

    Views in February

    7,484,985

    Uploaded by: Jeep

    Creative agency: Global Hue

    Media: Universal McCann

    #5

    Harlem Shake (Jeff Gordon Edition)

    Views in February

    5,525,843

    Uploaded by: Pepsi

    Creative agency: Funny or Die

    Media: OMD, Resolution Media

    #6

    Find New Roads Anthem :90 HD | Chevy Commercials | Chevrolet

    Views in February

    4,231,650

    Uploaded by: Chevrolet

    Creative agency: Commonwealth

    Media: Carat

    #7

    OREO Separator Machine #1 | Creator: Physicist David Neevel

    Views in February

    3,394,974

    Uploaded by: Oreo

    Creative agency: Wieden+Kennedy

    #8

    Find New Roads Anthem :60 HD | Chevy Commercials | Chevrolet

    Views in February

    2,626,904

    Uploaded by: Chevrolet

    Creative agency: Commonwealth

    Media: Carat

    #9

    Pepsi NEXT | Behind the Scenes at #CokeChase

    Views in February

    2,307,260

    Uploaded by: Pepsi

    Creative agency: Funny or Die

    Media: OMD, Resolution Media

    #10

    OREO | Whisper Fight

    Views in February

    2,301,289

    Uploaded by: Oreo

    Creative agency: Wieden+Kennedy

     

    What is the YouTube Ads Leaderboard?

    The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched). For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com.