The YouTube Ads People Chose in January 2014

    If you were watching the big game this year, odds are that any ad you saw—or some version of it—was already on YouTube. This digital-first strategy ensured that advertisers got the most bang for their buck while viewers got a sneak peek. And peek they did; this month’s ads attracted a whopping 76% more views than last year’s January list. So before the Seahawks dominated the big game, Budweiser had topped the YouTube Ads Leaderboard with “Puppy Love.” Check out the top YouTube ads that people chose in January.

     

     

    Published 02/07/2014

    #2

    Duracell: Trust Your Power | NFL's Derrick Coleman, Seattle Seahawks

    Views in January

    14,249,169

    Uploaded by: Duracell

    Creative agency: Saatchi & Saatchi

    Media: MediaVest

    #3

    P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

    Views in January

    12,798,038

    Uploaded by: Procter & Gamble

    Creative agency: Wieden + Kennedy

    Media: MediaVest

    #4

    Old Spice | Mom Song :60

    Views in January

    7,920,998

    Uploaded by: Old Spice

    Creative agency: Wieden + Kennedy

    Media: Wieden + Kennedy

    #5

    Sorry, Coke and Pepsi. (Uncensored)

    Views in January

    7,692,913

    Uploaded by: SodaStream

    Creative agency: Humanaut

    #6

    2014 Volkswagen Game Day Commercial: Wings

    Views in January

    5,700,801

    Uploaded by: Volkswagen

    Creative agency: Argonaut

    #7

    Jaguar 2014 Big Game Commercial | British Villains 'Rendezvous' | Jaguar USA

    Views in January

    5,341,766

    Uploaded by: Jaguar

    Creative agency: Spark 44

    Media: Mindshare

    #8

    Anna Kendrick: Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made

    Views in January

    3,111,033

    Uploaded by: Newcastle Brown Ale

    Creative agency: Droga5

    Media: MediaVest

    #9

    Dannon Oikos Greek Yogurt | The Spill

    Views in January

    3,075,878

    Uploaded by: Oikos Yogurt

    Creative agency: Poptent, Vinizius, Y&R

    Media: Dannon Connections Team

    #10

    Cheerios 2014 Game Day Ad | "Gracie"

    Views in January

    2,449,391

    Uploaded by: Cheerios

    Creative agency: Saatchi & Saatchi

    Media: Zenith Optimedia

     

    What is the YouTube Ads Leaderboard?

    The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).