The YouTube Ads People Chose in January 2014

    If you were watching the big game this year, odds are that any ad you saw—or some version of it—was already on YouTube. This digital-first strategy ensured that advertisers got the most bang for their buck while viewers got a sneak peek. And peek they did; this month’s ads attracted a whopping 76% more views than last year’s January list. So before the Seahawks dominated the big game, Budweiser had topped the YouTube Ads Leaderboard with “Puppy Love.” Check out the top YouTube ads that people chose in January.



    Published 02/07/2014


    Duracell: Trust Your Power | NFL's Derrick Coleman, Seattle Seahawks

    Views in January


    Uploaded by: Duracell

    Creative agency: Saatchi & Saatchi

    Media: MediaVest


    P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

    Views in January


    Uploaded by: Procter & Gamble

    Creative agency: Wieden + Kennedy

    Media: MediaVest


    Old Spice | Mom Song :60

    Views in January


    Uploaded by: Old Spice

    Creative agency: Wieden + Kennedy

    Media: Wieden + Kennedy


    Sorry, Coke and Pepsi. (Uncensored)

    Views in January


    Uploaded by: SodaStream

    Creative agency: Humanaut


    2014 Volkswagen Game Day Commercial: Wings

    Views in January


    Uploaded by: Volkswagen

    Creative agency: Argonaut


    Jaguar 2014 Big Game Commercial | British Villains 'Rendezvous' | Jaguar USA

    Views in January


    Uploaded by: Jaguar

    Creative agency: Spark 44

    Media: Mindshare


    Anna Kendrick: Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made

    Views in January


    Uploaded by: Newcastle Brown Ale

    Creative agency: Droga5

    Media: MediaVest


    Dannon Oikos Greek Yogurt | The Spill

    Views in January


    Uploaded by: Oikos Yogurt

    Creative agency: Poptent, Vinizius, Y&R

    Media: Dannon Connections Team


    Cheerios 2014 Game Day Ad | "Gracie"

    Views in January


    Uploaded by: Cheerios

    Creative agency: Saatchi & Saatchi

    Media: Zenith Optimedia


    What is the YouTube Ads Leaderboard?

    The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).