The YouTube Ads People Chose In May 2013

    Sony and Microsoft launched the first volleys in the next-gen gaming console war on YouTube this May, as dueling videos featuring little more than sleek black boxes shot up the charts. With a highly anticipated E3 right around the corner, gaming was very well represented on the Leaderboard this month, and the live-action Call of Duty: Ghosts ad secured the top spot.

    Rounding out the list we saw brands riffing on fan favorites, as Old Spice doubled up with zany ads featuring Terry Crews and Kmart built on the success of “Ship My Pants” by offering “Big Gas Savings.”

    Published 06/07/2013

    #2

    Exclusive video | PlayStation 4 See it First at E3 | Teaser

    Views in May

    7,055,178

    Uploaded by: Sony PlayStation

    Creative agency: Sony PlayStation

    Media: DNK

    #3

    This ad inspired viewers in May 2013, however it is no longer available.

    See more from Old Spice 

    Old Spice | Baby

    Views in May

    6,469,401

    Uploaded by: Old Spice

    Creative agency: Wieden+Kennedy

    Media: Wieden+Kennedy

    #4

    Zachary Quinto vs. Leonard Nimoy: "The Challenge"

    Views in May

    5,780,410

    Uploaded by: Audi

    Creative agency: PMK*BNC

    Media: Mediacom

    #5

    Xbox One Unveil Video

    Views in May

    5,649,562

    Uploaded by: Xbox

    Creative agency: Superfad

    Media: Starcom Mediavest

    #6

    Big Gas Savings

    Views in May

    5,078,816

    Uploaded by: Kmart

    Creative agency: DraftFCB

    Media: iProspect

    #7

    This ad inspired viewers in May 2013, however it is no longer available.

    See more from Windows 

    Windows 8 | Less talking, more doing

    Views in May

    4,131,334

    Uploaded by: Windows

    Creative agency: CP+B

    Media: Starcom Mediavest

    #8

    This ad inspired viewers in May 2013, however it is no longer available.

    See more from Cruzan Rum 

    Cruzan Rum - Welcome to The Don't Hurry

    Views in May

    2,812,442

    Uploaded by: Cruzan Rum

    Creative agency: Fallon

    #9

    This ad inspired viewers in May 2013, however it is no longer available.

    See more from Old Spice 

    Old Spice | Shave

    Views in May

    2,255,893

    Uploaded by: Old Spice

    Creative agency: Wieden+Kennedy

    Media: Wieden+Kennedy

    #10

    Samsung Premium Monitor Series 9: Buddy The Dog

    Views in May

    1,837,530

    Uploaded by: Samsung Mobile USA

    Creative agency: Possible Agency

     

    What is the YouTube Ads Leaderboard?

    The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched). For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com.