ELEKS Google Glass Experiment

A proof of concept for using Google Glass in sports

See the full experience

By: ELEKS , VGNC

Brand: ELEKS

The Story

At ELEKS, it's in our genes to marry our business expertise with our creative vision. So in creating the Google Glass Experiment, we wanted to incorporate two of the hottest topics worldwide-digital and wearables. We created the experiment to show people, namely sports enthusiasts, how technology can better their everyday life and change the way they perceive life's activities.

  • Image of campaign
  • Image of campaign

Our campaign merges human interaction, mobile and web with Google Glass. Because many people have never had the opportunity to try Google Glass, we created an interactive video to showcase its capabilities. By speaking simple voice commands into a microphone, users operate the video, a process that simulates how Google Glass works. For web emulation, we used Web Speech API, which enables speech recognition.

The Technology

The Results

With a strong social media marketing strategy, we inspired our audience to dive into a new digital reality and imagine sports as they have never been seen. On top of that, by combining cutting-edge technologies with creativity and strong visual design, we raised brand awareness for ELEKS digital production.

  • #1

    FWA Site of the Day, February 25, 2014

  • 40K

    Unique visits per month

Launch Date Dec. 19, 2013

The Team

  • ELEKS

    eleks.com
    • Oleh Hasoshyn
      Art Director
    • Markiyan Matsekh
      Enterprise Mobility Business Developer
    • Ostap Andrusiv
      R&D Android Stream Lead
    • Olena Zanichkovska
      Business Development Program Manager for Digital Production and Mobility
  • VGNC

    vgnc.com.ua
    • Alexey Sobolev
      Creative Director
      Video Director
    • Misha Koroteev
      Creative Director
      Video Director
    • Daria Rosyuk
      Producer
    • Boris Petrenko
      Producer
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