Publicis Groupe Greeting 2014

YouTube video that changes depending on how many people are watching.

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By: DigitasLBi Paris , Prodigious

Brand: Publicis Groupe

The Story

Following the success of last year’s creative New Year’s greeting, Publicis Groupe was faced with finding a new way to ring in 2014. An added challenge was the company’s looming merger with Omnicom. The More The Merrier YouTube campaign was a nice workaround, hinting at the merger without inviting any legal issues. The more people that watch the greeting together, the more colorful the video becomes⁣—a concept that uses tech to bring people together to watch.

  • Image of campaign
  • Image of campaign

Our geeky team developed a fancy facial detection algorithm that allows a webcam to count how many people are watching the video together. If you watch the video by yourself, you won't notice anything unusual, but if one friend joins the frame, you'll see Maurice Lévy delivering his corporate speech in a confetti storm. Bring in more colleagues and you may see gospel singers, cheerleaders, Chinese dragons and a few other surprises as Maurice Lévy tries to keep his cool.

The Technology

The Results

This was the first video to count actual viewers rather than YouTube views. After only two weeks, 95,000 people watched “The More, The Merrier” and it received more than 5,000 shares on social networks and nearly 150 press clippings.

  • 13

    Team members on the projects

  • 5K

    Social shares

  • 150

    Press clippings

Launch Date Dec. 17, 2013

The Team

  • DigitasLBi Paris

    www
    • Bridget Jung
      Chief Creative Officer
    • Nicolas Thiboutot
      Creative Director
    • Frederick Lung & Philippe Pinel
      Creatives
    • Chisato Tchisuya
      Art Director
    • Aline Kesting
      Manu Azouvi
      Graphic Designer
    • Amélie Cruchet
      Creative Producer
    • Alexandre Gallais
      Project Director
    • Philippe Bordachar
      Creative Technology Manager
    • Loup-Rodolphe Thibault
      Creative Coder
    • Brice d’Annoville
      Creative Technology Producer
    • Julien Terraz
      Creative Technologist
    • Mathieu Morgensztern
      President
    • Jeremy Vissio
      Motion
    • Damien Pitard
      Creative Coder
  • Prodigious

    prodigious.com/
    • Thierry Delesalle
      Producer
    • François Nemeta
      Director
    • Charlène Plozner
      Production Officer
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