Throughout 2011 and 2012, Google worked with CEB's Marketing Leadership Council to survey 1,500 business leaders who have recently been ...
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Kristian Segerstrale uses the word "amazing" a lot. It describes the experiences that he and his employer, Electronic Arts, are ...
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Chevrolet launched a series of YouTube videos for the Chevy Sonic "Firsts" campaign, supported by a full suite of YouTube ...
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This infographic talks to first-time smartphone owners. While we began with the intention of producing a purchase-cycle and data usage ...
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"To be an effective marketer, you have to go where things are," says Beth Comstock. "You have to see what's ...
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When Mindy Grossman took over as HSN CEO in 2006, the petite blonde powerhouse (recently named one of the world's ...
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We live in the age of engagement. Digital has amplified the opportunity for brands to connect with consumers at the ...
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What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more - ...
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