The Brand Impressions tool presents a dashboard that assembles data from across Google to create a holistic picture of your brand through its associated images, words and actions. It is intended to show you a visual snapshot of a brand, but does not replace other analytics tools.
We group data results in the following categories (you can expand the view by clicking on the corresponding section):
The data points are drawn from a handful of Google products and their public APIs or RSS feeds. Those products include YouTube, Google Images, Google News, Google Maps, Google Search and Google+.
Reveals the most viewed video from a brand's official YouTube channel.
Displays the top image search results associated with a brand's name.
Presents the top articles for a brand, collects topic data related to the brand name, as well as top images from articles about the brand.Google+ API
Finds top shared brand content, such as visuals and articles. We also cross reference top topics it finds on Google News in Google+ to reassure and back up the findings in the initial data mining.
Locates and displays the latest search result numbers which Google has for a brand.
Location data is sent by all the APIs, sorted by popularity and then fed through the Google Geocoder to pinpoint their exact location in the world (e.g. their latitude and longitude)
The Brand Impressions gadget receives an array of location information from the APIs when you search for a brand. These include but are not limited to the user's city who mentions a brand, the post location of a brand mention, press source of a brand mention, video location of a brand mention, and more.
There are an array of possible issues, which will cause this error message, including:
The best course of action is to try another brand name, refresh the browser or to try at a different time.
Why doesn't Google Images always change over time?
Images don't always have a timestamp or inclusion date for each image. The images you see are those same visuals people see if they searched for your brand on Google Images.
What technology are we using to display the data?
Why is there no data for my brand at a particular point in time?
Sometimes the Brand Impressions tool cannot find data on a brand for a particular time period. At that point the tool won't display any data. Does that tell you something about your branding efforts? Alternatively, try changing the time period at the top.
Why does the Search Results metric differ from what I see when searching for my brand on Google.com?
A few variables are at play with the number of results you see when you search Google. For example, you may have safe-search on which limits the amount of websites shown, or you might be given different results based on your location or social activity. The gadget's search results metric is based on number of mentions of your brand with safe-search turned on in the the last 12 months.
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