Latest insights for mobile

The latest developments in mobile, including Our Mobile Planet smartphone research.

We are creatures of habit, we like routine and it takes a lot to make us change. So how did being so connected become such a necessity like oxygen in our lungs? Mobile devices are the first thing we reach for in the morning and the last thing we put down at night. They are entwined with our lives and in many instances, the mobile device has driven consumer behaviour.

  • 9 of 10 phones sold are smartphones, tablet shipments grew 4x in 2011
  • More Android devices (700K) are activated each day than babies born!
  • 89% of people use their mobile devices to access the web every day in Spain, 93% in the UK, 90% in France and 85% in Germany
  • By 2013 more people will access the web through a mobile device than through a computer

If you're looking for research to drive your mobile strategy or case studies to understand best practice, then you've come to the right place. Mobile is one the core themes of the Think Insights website in 2012. Explore smartphone behaviour around the world with the latest Our Mobile Planet research. After viewing the country reports below, visit www.thinkwithgoogle.com/mobileplanet to create custom graphs and to download the data behind the reports.