A Window Into Film
Can consumers reveal the next blockbuster hit through their search intentions?
Google analyzed how searches about movies have evolved over the past few years and discovered the following insights related to consumers' movie-going intentions:
- Moviegoers are deliberate about the movies they consume and use online channels to gather information.
- Studios' efforts to streamline film slates has resulted in significantly higher searches per movie title and searches per moviegoer. Moviegoers searched 1.75X more per film in 2010 than in 2008.
- Moviegoers are searching for trailers 51% more in 2010 vs. 2008, and are also starting their searches earlier relative to opening weekend.
Check out our whitepaper and supporting materials below to learn more!