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Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
Preview the Study Download: PDF
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Mobile, Tablet and Internet Usage 2012: NACE
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour. The enumeration survey was conducted during Q1 2012 in 40 markets and this is the ...
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Our Mobile Planet: Denmark
With Denmark's smartphone penetration now at 45% and 39% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Media Usage Study Denmark
This study will help you understand more about how consumers in Denmark use various forms of mediaKey findings:
- Internet and TV are the lead media for Danish onliners: They are considered as the most important media sources in daily ...
Preview the Study Download: PDF , PPT
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Online Shopping in Denmark
This study will help you understand more about how consumers in Denmark research and shop online. We've looked at behaviour when researching and buying a range of products from food and drink, to clothes and TVs.
Key findings:
- Offline ...
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Booking Travel Online in Denmark
This study will help you understand more about how consumers in Denmark research and purchase travel online.
Key findings:
- The internet is by far the most important booking channel in the travel vertical regardless of travel product and trip length ...
Preview the Study Download: PDF , PPT
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Search in the Online Purchase Process
This study analyses the importance of search within the online purchase process, across 8 different sectors: automotive, travel, finance, telco, travel, tech and fashion retail, over a 12 week process.
Key Findings
- Search engine marketing campaign planning should take the ...
Preview the Study Download: PDF , PPT