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Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
Preview the Study Download: PDF
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Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
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Shopping for Financial Products in Greece
This study will help you understand more about how consumers in Greece use various information sources, including the internet, when making finance purchases.
Key findings:
- 6 out of 10 Greek Onliners use online banking.
- Online research impacts offline sales: ROPO ...
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Booking Travel Online in Greece
This study will help you understand more about how consumers in Greece research and book travel online. This study includes insights on Greeks' research and booking behaviour as well as their preferred booking channels.
Key findings:
The internet is an ...
Preview the Study Download: PDF , PPT
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Southern Europe, Middle East and Africa Enumeration Data
This research offers insight into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour.
Preview the Study Download: PDF , PPT