Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
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Search in the Online Purchase Process
This study analyses the importance of search within the online purchase process, across 8 different sectors: automotive, travel, finance, telco, travel, tech and fashion retail, over a 12 week process.
Key Findings
- Search engine marketing campaign planning should take the ...
Preview the Study Download: PDF , PPT
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Organic and Paid Search Results in Germany
This study provides an analysis of the effect of paid versus organic search on the Google result page in Germany. This is a test and control study with German internet users aged 14 years and above.
Key Findings
- AdWords drive ...
Preview the Study Download: PDF , PPT
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Brand Building with AdWords, Germany
This study will help you understand the role and impact of AdWords campaigns on brands in Germany.
Key findings
- AdWords campaigns can help build brands
- AdWords campaigns can impact metrics all the way from brand awareness to loyalty
- AdWords impact ...
Preview the Study Download: PDF
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Evaluating the Effect of AdWords on Brand Perceptions
This study focuses on the role and impact of AdWords campaigns on brands.
Key findings- AdWords campaigns can help to build brands.
- AdWords campaigns can impact metrics all the way from brand awareness to loyalty.
- AdWords impact increases with position ...
Preview the Study Download: PDF , PPT
Videos
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How to Measure Online Offline Impact
Interview
How to Measure Online Offline Impact
Fireside chat with Avinash: the online to offline metrics that matter.
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The Value of the Multi-Channel Behavior
Interview
The Value of the Multi-Channel Behavior
Google sits with Nielsen Online: how much more value is a consumer who shops both online and in stores, compared to one who shops in-store only?