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Studies
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Understanding Incremental Reach: Banco Popular
This research shows how GDN can optimize TV campaigns not only in terms of reach generation but also by creating a better balanced OTS distribution and increasing media planning efficiency.
Key Findings:
- GDN campaign reached 52,1% of target and ...
Preview the Study Download: PDF , PPT
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The Multi-Screen Olympics
UK Olympics multi-screen consumer insights on media consumption and multi-screening across TV, mobile, tablet and computers during the Olympics in the UK from several pieces of primary research conducted by Google.
Key Findings:
- On any given day 1 in 3 ...
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Fashion & Design - Print or Digital (Italy)
When it comes to understanding the trends in Italian women's consumption of fashion media, the key question is whether their focus is shifting from print to digital. We found that although digital consumption is on the rise, consumers are ...
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YT Advertising Effectiveness (CEPU Italy)
YouTube is a valuable tool for brands looking to improve awareness, image, and likeability. Running a bespoke YouTube marketing campaign, or tailoring an existing campaign for a YouTube audience, can significantly improve the positive attitude towards your brand. To the ...
Preview the Study Download: PDF
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Ad Effectiveness and Incremental Reach (Italy)
Television is traditionally the starting point for any media campaign looking to reach as wide an audience as possible. But digital has a role to play, too, providing a measurable incremental reach compared to traditional media alone. In a recent ...
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The optimal budget allocation of TV vs. YouTube
As more and more consumers get online, brands need to shift campaign focus from traditional to digital media. Research shows that TV viewing time is not equally distributed, so TV advertising does not always reach the target audience at the ...
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L'Oreal Cosmetique Active Study
AdWords from Google is the most effective form of online media. After the economic crash, L'Oreal's market share for L'Oreal Cosmetique Active dropped as new competitors entered the market. L'Oreal's response was to investigate their ...
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Measuring the Pre-Roll ROI in the Media Mix: Aviko in the Netherlands
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Aviko campaign in the Netherlands.
Key findings:.
- Targeted Pre-roll has lower cost/GRP than TV on most audiences, whereas Pre-roll has ...
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Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
Key findings:.
- Overall brand ...
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Finding the Optimal Media Mix: German Metastudy
Based on analyzing 80 campaigns in Germany, this study identifies key insights for the planning of YouTube and TV together.
Key Findings:
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal distribution of ...
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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MediaMarkt CrossMedia Analysis
In this study, Google worked together with GfK and MediaMarkt to understand cost and impact across multiple media.
Key Findings
- Radio and Online drive sales more efficiently than TV at current spend levels.
- Brochures are effective, but expensive and therefore ...
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Videos
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John Hegarty on Technology and Creativity
Interview
John Hegarty on Technology and Creativity
John Hegarty, Founder and Worldwide Creative Director of BBH, on the inspirational qualities of new technology, and why we're only just beginning to grasp the future of digital advertising.
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A Short Guide to Online to Store
A Short Guide to Online to Store
That the vast majority of purchases still take place offline, more than nine out of 10, but that four out of 10 people prefer to ROPO – research online, purchase offline. Find out more about the customer journey from online ...
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A Short Guide to Attribution
A Short Guide to Attribution
When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers ...
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The Mobile Playbook Hangout on Air
Webinar
The Mobile Playbook Hangout on Air
Google conducted a mobile strategy panel as a Hangout on Air to complement The Mobile Playbook launch. A panel of leading mobile experts across multiple industries shared their perspectives on the 5 questions explored in The Mobile Playbook that every ...
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Brand Impressions Demo
Demo
Brand Impressions Demo
What is your brand presence online? What do people see and say about it? What’s resonating the most with people from around the world? The demo video showcases the Brand Impressions dashboard which assembles data from across Google to create ...
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YouTube Rewind 2011
Highlights
YouTube Rewind 2011
See what the world watched on YouTube in 2011 with YouTube Rewind
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Google Real-Time Insight Finder Demo Video
Demo
Google Real-Time Insight Finder Demo Video
A video to show how you can use Google's Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next ...
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Re-think Mobile Marketing & Analytics with Avinash Kaushik
Webinar
Re-think Mobile Marketing & Analytics with Avinash Kaushik
Mobile devices present an incredible opportunity for companies to create truly delightful brand accretive marketing and digital existences. And it can all be supremely accountable. In this webinar playback video, Avinash Kaushik (http://www.kaushik.net/avinash) shares the best of breed mobiles marketing ...
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Listerine YouTube Case Study 2011
Case Study
Listerine YouTube Case Study 2011
Video case study with client testimonials from J&J, JWT & Carat on why they decided to increase their digital spend 10X and the results from their recent YouTube campaign.
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Search Ads Pause Video
Research
Search Ads Pause Video
A meta-study of 400+ Search Ads Pause studies shows what happens when advertisers pause their search ad campaigns.
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Global Marketing
Interview
Global Marketing
Jerry Wind of Wharton, and Board Member of the Future of Advertising Project, discusses how marketing in a global context has to first encompass effective marketing in every country you're planning to penetrate. Fundamentally, once you decide on a country, ...
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Display Ad Experiments
Research
Display Ad Experiments
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, ...
Infographics
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Olympics Related Global Mobile Search Share
Olympics Related Global Mobile Search Share
As athletes from around the world gathered in London for the 2012 Olympics, viewers back home turned to their mobile devices to find infographics and stay up-to-date. This infographic shows combined mobile smartphone and tablet search share for Olympics related ...
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Our Mobile Planet: UK Infographic
Our Mobile Planet: UK Infographic
An infographic showing how smartphones have become an indispensable part of UK users' daily lives. A study with Google and Ipsos OTX Media CT powers this infographic to reveal how the device has transformed consumer behaviour.
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Serving Up Online Video Ads
Serving Up Online Video Ads
So much has changed in the online video space in just ten years, that we thought we’d take a trip down memory line with this infographic:
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Organic Search Results and their Impact on Paid Search Ads
Organic Search Results and their Impact on Paid Search Ads
A visual representation of the findings from the 2012 search ads pause studies conducted across 390 brands. These experiments examined how organic search results and ranking impact ad impressions and ad clicks. Our findings show:
- 81% of ad impressions ...
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2012 Search Ads Pause Experiments
2012 Search Ads Pause Experiments
In 2011, Google released a study called “Search Ads Pause” that showed the amount of search ad traffic that is incremental to traffic from an advertiser’s organic search results. On average, we found that 89% of paid traffic to an ...
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Most Searched
2011 Ads at a Glance Most Searched
A infographic depicting the top 10 Google ads with the highest search volume in 2011.
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...
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The Furniture Shopper's Path to Purchase
The Furniture Shopper's Path to Purchase
Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online, driving 50 percent year-over-year growth for some retailers. Mobile search amplifies the opportunity for brand discovery, powered by generic keywords. Check ...
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Looking for Love
Looking for Love
Digital channels are helping to increase Valentine's Day spend, with more and more shoppers turning to search to help them find the ideal gift. In fact, Valentine's Day search spikes now start earlier and last longer than ever before, with ...
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Constant Consideration Infographic
Constant Consideration Infographic
Digital has changed the purchase path for auto shoppers. As pre-market, in-market, and post-market phases have evolved into a cycle of constant consideration, brand loyalty can be won or lost at any point. This infographic demonstrates the impact of these ...