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Automotive
We've brought together our latest automotive studies from across the globe to help you understand what your customers are searching for and the impact of different media. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for automotive.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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2012 Automotive Tires Path to Purchase
What do tire buyers look like today? According to this Google/Compete 2012 study, today's tire shoppers:
- Shop for regular maintenance and just 8% purchase for a particular season. They look for durability, they research on the go, and ...
Preview the Study Download: PDF
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Maintenance Purchase Path Cross-Shopping Analysis
Google studied tire shoppers' use of different types of queries within the 6 months prior to conversion to better understand how tire purchasers approach the shopping process. Here are the key findings:
- 34% of maintenance shoppers start with a non-branded ...
Preview the Study Download: PDF
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New Vehicle Purchase Path Cross-Shopping Analysis
Google studied new vehicle purchasers' use of different types of queries within the 6 months prior to purchase to better understand how vehicle purchasers approach the research process. Here are the key findings:
- Shoppers enter the market with an initial ...
Preview the Study Download: PDF
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Vehicle Tire Purchase Path Cross-Shopping Analysis
Google studied tire shoppers' use of different types of queries within the 6 months prior to conversion to better understand how tire purchasers approach the shopping process. Here are the key findings:
- Tire shoppers enter the market with an open ...
Preview the Study Download: PDF
Videos
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Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
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The Zero Moment of Automotive Truth Video
Research
The Zero Moment of Automotive Truth Video
The new mental model for how shoppers approach buying a vehicle. Auto makers and resellers learn to understand the importance of the Zero Moment of Truth.