Automotive
We've brought together our latest automotive studies from across the globe to help you understand what your customers are searching for and the impact of different media. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for automotive.
Studies
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Influencing Offline, The New Digital Frontier
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...
Preview the Study Download: PDF
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The Role of Online in Buying New Cars in Portugal
This study will help you understand more about how consumers in Portugal research a new automobile purchase online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- 7 in 10 buyers ...
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The Role of the Internet in New Car Purchases
This study presents the attitudes and behaviours of new car buyers in 13 countries.
Key findings- On a global level, the most important sources for researching a new automobile are auto dealerships, search engines and manufacturer websites.
- 65 percent of ...
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The Role of the Internet in Buying New Automobiles in the Netherlands
This study will help you understand more about how consumers in the Netherlands research new automobile purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The use of online ...
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Role of Online in New Automotive Purchases in Germany
This study aims to understand the usage and influence of online & traditional media sources, in the purchase of new automobiles in Germany.
Key findings:
- The role of online sources has grown significantly since 2009. Search engines are the most used ...
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Beyond Last Click
This paper summarises the key findings and insights from Google’s research into the important area of clickstream attribution. It will give you the facts to answer key questions such as: how long is the typical path to purchase and ...
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Research & Purchase of Automotive Aftersales Products
The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products.
Key findingsThe internet is a key auto aftermarket info source, which is used across the ...
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The Role of Online in Buying New Cars in the UK
This study will help you understand more about how consumers in the UK research new car purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The role of search ...
Preview the Study Download: PDF , PPT
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The Role of Online in Buying New Cars in Spain
This study will help you understand more about how consumers in Spain research new automobile purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and friends and family.
- The use of online ...
Preview the Study Download: PDF , PPT
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Eye Tracking Study Comparing Mobile and Desktop
In this study we show a series of visually striking eye tracking hotspot-maps to highlight the differences between where people look on a desktop and mobile screen. We think this research will be of interest to anyone working on mobile ...
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The impact of YouTube Pre-rolls and TV
This ambitious and ground-breaking study combines a number of leading-edge research techniques to help you better understand the emotional and brand impact of YouTube Pre-rolls and TV. Twelve advertisers participated in the study across the FMCG, automotive, tech and telco ...
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Youtube and TV Working Together for Nuova Opel Corsa
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. The results show that despite TV being the main driver of reach, YouTube helped build incremental reach and was more ...
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Videos
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Social Media Planning Begins with Listening
Interview
Social Media Planning Begins with Listening
In an interview, Matt Van Dyke, Director of Marketing Communications at Ford Motor Company, discusses the importance of listening to consumers when planning their social media strategies at Ford.
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Viewership & Engagement with Video
Interview
Viewership & Engagement with Video
In an interview, Matt Van Dyke, Director of Marketing Communications at Ford, discusses the importance of video in marketing strategies.
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Engagement with Social
Interview
Engagement with Social
In an interview, John Lisko, Executive Communication Director at Saatchi & Saatchi, discusses the importance of engaging customers with social.
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Toyota Swagger Wagon Video's Development
Interview
Toyota Swagger Wagon Video's Development
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., discusses how the Toyota Swagger Wagon campaign began via YouTube.
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Product Builds the Brand via Social
Interview
Product Builds the Brand via Social
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., discusses how the product (i.e. Prius) built the brand via social interaction.
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A Comprehensive Social Strategy
Interview
A Comprehensive Social Strategy
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., discusses the importance of building an overall social strategy.
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Listen & Learn
Interview
Listen & Learn
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., talks about the importance of listening to customers on social.
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Digital Test & Learn
Interview
Digital Test & Learn
In an interview, John Lisko, Executive Communication Director at Saatchi & Saatchi, discusses the importance of testing & learning with technology to provide innovation.
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Customers Participating with Brands
Interview
Customers Participating with Brands
In an interview, John Lisko, Executive Communication Director at Saatchi & Saatchi, discusses the importance of customer's participating with the brand and shaping the future of the brand.
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Mobile's Importance to Brands
Interview
Mobile's Importance to Brands
Edmund Purcell discusses how mobile has changed the advertising landscape and it's importance to building and maintaining a brand. He discusses how mobile allows you to tell when and where someone is access a brand.
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The Mobile User Today
Interview
The Mobile User Today
Fern Shlauter describes how mobile strategy is now intrinsic to their business today. They are seeing that mobile is being used throughout the entire vehicle buying process - from beginning to end. Fern also discusses the insights they get into ...
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Enchantment
Interview
Enchantment
Guy Kawasaki discusses how you can enchant your customer by building something that they connect with.