Build Brand Awareness
IIs your marketing objective to keep your brand top of mind during the customer journey? Discover the insights here to learn how to leverage online media to increase build brand awareness.
Studies
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Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
Key findings:.
- Overall brand ...
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Finding the Optimal Media Mix: German Metastudy
Based on analyzing 80 campaigns in Germany, this study identifies key insights for the planning of YouTube and TV together.
Key Findings:
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal distribution of ...
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Generating Incremental Reach with YouTube
This study brings together the results of the study conducted to understand the incremental reach of YouTube, for TV campaigns
Key Findings
- YouTube reached 7.9% of target audience and added a 0.6% incremental reach to the TV campaign ...
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Brand Impact - YouTube v TV in Germany
This study brings together the results of lab-based experiments with 12 brands to understand the brand impact of YouTube v TV in Germany.
Key Findings
- Overall, YouTube prerolls preform almost 40% better than TV in terms of impact on brand ...
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Optimal Budget Allocation between TV and YouTube
This study brings together the results of the study conducted to determine the budget allocation between TV and YouTube to optimize reach.
Key Findings
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal ...
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Incremental Reach of YouTube for Nestle's TV campaigns
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for Nestle Crunch in France.
Key Findings
- YouTube reached 19,2% of general campaign target and added over 7 ...
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Incremental Reach of YouTube for TV campaigns
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for L'Oreal Color Riche in France.
Key Findings
- YouTube reached 7% of general campaign target and added over ...
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
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YouTube and TV in Danone's Spanish Danacol Ads
In this study, Google works with Danone and Havas to measure the impact of YouTube and TV during a Danacol ad campaign.
Key Findings
- The YouTube campaign has proven to be effective even with massive TV coverage and even among ...
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Media Usage Study Denmark
This study will help you understand more about how consumers in Denmark use various forms of mediaKey findings:
- Internet and TV are the lead media for Danish onliners: They are considered as the most important media sources in daily ...
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Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
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Role of Online in New Automotive Purchases in Germany
This study aims to understand the usage and influence of online & traditional media sources, in the purchase of new automobiles in Germany.
Key findings:
- The role of online sources has grown significantly since 2009. Search engines are the most used ...
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Videos
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Brand Impressions Demo
Demo
Brand Impressions Demo
What is your brand presence online? What do people see and say about it? What’s resonating the most with people from around the world? The demo video showcases the Brand Impressions dashboard which assembles data from across Google to create ...
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Global Influences
Interview
Global Influences
Scott Goodson, Founder of Strawberry Frog and Board Member of the Future of Advertising Project with Wharton, comments on how the economies of India, Brazil and other countries outside the US are growing rapidly and their brands are globalizing. Soon ...
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Search for Branding for Heineken
Case Study
Search for Branding for Heineken
Results on the branding effects of YouTube and Search for Jouw Heineken presented by Heineken, Twist, Metrixlab and Google.
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Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
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Engagement with Consumers
Interview
Engagement with Consumers
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, discusses how essential creativity is in the advertising industry.
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How to Effectively Share Videos Today
Interview
How to Effectively Share Videos Today
In an interview, Johnny Vulkan, Partner at Anomaly, discusses the phenomena of sharing of video today.
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Creativity & Technology Merge Together
Interview
Creativity & Technology Merge Together
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about how crucial it is for creativity and technology to merge together.
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Changes in the Creative Process
Interview
Changes in the Creative Process
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, talks about the change in the creative process over the past few years.
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Digital & Social are One
Interview
Digital & Social are One
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about the importance of social media in advertising strategies today.
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Video Sharing Today
Interview
Video Sharing Today
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, discusses why people share videos today and the importance of following the storytelling archetypes.
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Creativity Today
Interview
Creativity Today
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about the mission of a creative agency today.
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The Fundamentals Stay the Same
Interview
The Fundamentals Stay the Same
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, talks about the importance of understanding the fundamentals of marketing.
Infographics
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.
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The Furniture Shopper's Path to Purchase
The Furniture Shopper's Path to Purchase
Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online, driving 50 percent year-over-year growth for some retailers. Mobile search amplifies the opportunity for brand discovery, powered by generic keywords. Check ...
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YouTube and TV are Better Together Infographic
YouTube and TV are Better Together Infographic
A quick visual summary around the results of a YouTube/Ipsos study that demonstrates how recall rate for both YouTube ads alone and YouTube/TV ads combined is the same or better than TV ads alone.