Business to Business
Many businesses have adjusted their priorities and their purchase decision making as a result of the economy. As a B2B marketer, it's critical to understand the new business buying environment. Get smart about the business buyer and how they interact online.
Studies
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B2B Marketing Outlook for 2010
B2B marketers are entering into a continually shifting economy. This OTX study focuses on what B2B marketers will focus in 2010 to adjust for constant change, such as:
- Increase digital marketing share of marketing spend
- Seeing the benefits in investing ...
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Rise of the Digital C-Suite
C-level executives today have to process more information with less time. Google and Forbes Insights investigate how this elusive demographic consumes information in an increasingly digital age. Highlights include:
- The C-suite search online for information about their competitors
- 2 out ...
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Insights into Small Business Owners
94% of small business owners use the web to find information related to their business. A survey study with Slack Barshinger investigated how this web-savvy segment uses online resources to run their businesses and found:
- 59% of small business owners ...
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Insights into Energy & Environmental Policy Influencers
A Slack Barshinger study found that 100% of energy and environmental policy influencers do their research online. Other insights into their research behaviors include:
- Although the web is the most valued resource they don't visit social media sites
- Influencers ...
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