Business to Business
Many businesses have adjusted their priorities and their purchase decision making as a result of the economy. As a B2B marketer, it's critical to understand the new business buying environment. Get smart about the business buyer and how they interact online.
Studies
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Eye Tracking Study Comparing Mobile and Desktop
In this study we show a series of visually striking eye tracking hotspot-maps to highlight the differences between where people look on a desktop and mobile screen. We think this research will be of interest to anyone working on mobile ...
Preview the Study Download: PDF , PPT
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The role of the internet on the path to purchase, Germany
This study aims to understand the role of the internet in path to purchase in Germany.
Key findings:
- 50% of internet users have researched and compared products online
- 40% of offline buyers have conducted online research prior to purchase.
- 40 ...
Preview the Study Download: PDF , PPT