Business to Business
Many businesses have adjusted their priorities and their purchase decision making as a result of the economy. As a B2B marketer, it's critical to understand the new business buying environment. Get smart about the business buyer and how they interact online.
Eye Tracking Study Comparing Mobile and Desktop
In this study we show a series of visually striking eye tracking hotspot-maps to highlight the differences between where people look on a desktop and mobile screen. We think this research will be of interest to anyone working on mobile ...
The role of the internet on the path to purchase, Germany
This study aims to understand the role of the internet in path to purchase in Germany.
- 50% of internet users have researched and compared products online
- 40% of offline buyers have conducted online research prior to purchase.
- 40 ...