- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Consumer Packaged Goods
From building brands to launching new products, making connections between online behavior and offline sales is critical to CPG.
Measuring the Pre-Roll ROI in the Media Mix: Aviko in the Netherlands
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Aviko campaign in the Netherlands.
- Targeted Pre-roll has lower cost/GRP than TV on most audiences, whereas Pre-roll has ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
YouTube Masthead ROI in Media Mix
This study aimed to demonstrate the impact of TV and YouTube Masthead campaigns and identify synergies between the two media.
- While TV is the most effective media, YouTube mastheads are most efficient
- Due to its high reach, TV ...