Display
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
Studies
-
DoubleClick Europe Display Ad Benchmarks 2009 Year in Review
How did the display and rich media advertising business fare in Europe in 2009? Insights from DoubleClick can help you compare your performance to industry norms, including:
- How much consumers are interacting with different types of ads
- How interaction and ...
Preview the Study Download: PDF
-
Impact of a Google Display Network Blast for Auto
With so much clutter online, how can you deliver ads that are the most impactful? A study compared the Google Display Network to traditional homepage takeovers and found:
- The GDN reaches 10X more buyers than the best portal
- The GDN ...
Preview the Study Download: PDF , PPT
-
Effectiveness of a GDN Blast for TV
Should an advertiser trying to reach television fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- The GDN reaches over 4x more TV fans than Yahoo's homepage.
- Over 50% of TV ...
Preview the Study Download: PDF , PPT
-
Effectiveness of a GDN Blast for Movie Fans
Should an advertiser trying to reach movie fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- 74% of movie fans can be reached through the Google Display Network
- Half of movie fans ...
Preview the Study Download: PDF , PPT
-
The Effectiveness of a GDN Blast for Gaming
Should an advertiser trying to reach video game fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- 76% of gamers visit the GDN every day, versus 17% visiting Yahoo.com
- The GDN ...
Preview the Study Download: PDF , PPT
-
Geo-Targeted Search & Display Ads Drive Cereal Sales
What's the best way for a simple online text ad to get customers walking into a brick-and-mortar store? This study with SymphonyIRI found:
- All test markets that implemented search and display showed lifts from +2.2% to +4.7 ...
Preview the Study Download: PDF , PPT
-
DoubleClick U.S. Display Ad Benchmarks 2009 Year in Review
How did the display and rich media advertising business fare in the U.S. in 2009? Insights from DoubleClick can help you compare your performance to industry norms, including:
- How much consumers are interacting with different types of ads
- How ...
Preview the Study Download: PDF
-
From Online Display to Quaker In-Store Sales
How successful was Quaker's "Quaker Talk" display campaign? We measured the offline impact with Nielsen and found:
- Households exposed to the campaign on YouTube and the Google Display Network purchased +9% more units of Quaker Instant Oatmeal and -8 ...
Preview the Study Download: PDF , PPT
-
The Impact of Online Media on TV Tune-in for HGTV
This custom Nielsen study analyzes how online ads drove tune-in to HGTV's Design Star TV shows. Findings show that display campaign exposure
- Boosted TV viewership by 55%
- Tripled website visitation
- Doubled search related traffic and tune-in among target demographic
Preview the Study Download: PDF , PPT
Videos
-
Display Campaign Optimizer
Demo
Display Campaign Optimizer
An auto-optimization tool that automatically manages targeting and bidding for campaigns on the Google Display Network.
-
Measurement and Display Ads
Demo
Measurement and Display Ads
There is more to this space than a click. Different campaigns objectives need different measurement. At Google, each day, we're making it easier to create, buy, and measure display ads.
-
Future of Display
Interview
Future of Display
Bruce Falck, Director of Display Network, North America at Google, describes ways display can supplement search during holiday season upticks in consumer interest.
-
Keyword Targeting
Interview
Keyword Targeting
Bruce Falck, , Director of Display Network, North America at Google, talks about optimizing display advertising for direct response campaigns through tactics like keyword targeting. This tactic can achieve massive scale.
-
Online Display Growth
Interview
Online Display Growth
Terence Kawaja, Managing Director at GCA Savvian Advisors Agency, believes that a central driver for growth in the online display space will be standardization of metrics. Television advertisers do not argue about the value of a ratings point; online display ...
-
Display Advertising
Interview
Display Advertising
Terence Kawaja, Managing Director of GCA Savvian Advisors, observes that in coming years, display will continue to be smaller than search and a fraction of television. What is learned about attribution in digital display will impact understanding of offline media.
-
Searchification of Display
Interview
Searchification of Display
Paul Pellman, CEO of Click Forensics, talks about using analytics to make display advertising more like search.
-
Advertisers' Needs
Interview
Advertisers' Needs
Lynee Alves, Director of Online Media Sales for Apartments.com, discusses advertisers' need for direct response and converting and lead activities. The user cannot be controlled, and this is a challenge for publishers.
-
Re-Marketing
Interview
Re-Marketing
George Michie, CEO & Co-Founder of Rimm Kaufman Group, discusses the benefits of re-marketing strategies.