Drive Innovation
Marketing professionals face a double challenge of driving innovation in both message and medium. Hear from some leading digital marketers to get some insight on how they stay ahead of the curve:
- Motorola's Director of Global Product Marketing, Floyd Wagoner, discusses the need for fresh ideas and innovative content in today's fast-paced marketing environment
- Learn how organizations can use market learning, adaptive marketing, and open marketing to help them innovate (George Day, Professor of Marketing at the University of Pennsylvania’s Wharton School of Business)
- Andy Berndt, Managing Director at Google’s Creative Lab, offers insights into why it is especially critical for marketers to experiment aggressively with new digital media
Studies
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Efficiency and Effectiveness in Digital Advertising
Digital advertising delivers powerful results for advertisers - but running digital campaigns has become too complex. Google commissioned The Boston Consulting Group to better understand the potential to improve efficiency and create more value in digital campaigns. Using "lean" methodology to ...
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The Mobile Playbook: UK
The question is no longer “Why should I invest in mobile?” - we’ve all read statistics about the tremendous adoption of mobile and tablet devices - but “How should I invest in mobile?”
Check out this UK Mobile Playbook in order ...
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
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H&M Uses Google+ to Deliver Engaging Exclusive Content
H&M uses Google+ to connect with over 940,000 users and deliver engaging exclusive content. Miriam Tappert, Global Social Media Manager at H&M, explains that the objectives for setting up the brand’s Google+ page were simple: “To ...
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Our Mobile Planet: United Kingdom
With UK smartphone penetration now at 51% and 59% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
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Our Mobile Planet: Denmark
With Denmark's smartphone penetration now at 45% and 39% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Our Mobile Planet: Belgium
With Belgium's smartphone penetration now at 22% and 46% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Our Mobile Planet: Norway
With Norway's smartphone penetration now at 54% and 65% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Our Mobile Planet: France
With smartphone penetration in France now at 38% and 55% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Our Mobile Planet: United Arab Emirates
With smartphone penetration in the United Arab Emirates now at 61% and 64% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media ...
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Our Mobile Planet: Austria
With Austria's smartphone penetration now at 36% and 52% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Ireland
With Ireland's smartphone penetration now at 43% and 67% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
Videos
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John Hegarty on Technology and Creativity
Interview
John Hegarty on Technology and Creativity
John Hegarty, Founder and Worldwide Creative Director of BBH, on the inspirational qualities of new technology, and why we're only just beginning to grasp the future of digital advertising.
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Global Influences
Interview
Global Influences
Scott Goodson, Founder of Strawberry Frog and Board Member of the Future of Advertising Project with Wharton, comments on how the economies of India, Brazil and other countries outside the US are growing rapidly and their brands are globalizing. Soon ...
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Opportunities
Interview
Opportunities
In this interview, Ditsy Winata, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses her project to empower women in Canada and the role of social in her project.
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Net Literacy & the Internet
Interview
Net Literacy & the Internet
In an interview, Daniel Kent, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about how he teaches digital literacy skills through the Internet.
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Kids Caring for Kids
Interview
Kids Caring for Kids
In an interview, Kendall Ciesemeier, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about using social media to build her nonprofit - Kids Caring for Kids.
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Communities Build Curriculum
Interview
Communities Build Curriculum
In an interview, Van Arora, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about online communities can build K-12 curriculum and technology empowers education.
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Social for Non-Profits
Interview
Social for Non-Profits
In an interview, Lindsay Brown, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about how social networking platforms have propelled her non-profit, She's the First, forward.
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Dance & YouTube
Interview
Dance & YouTube
In an interview, Jackie Rotman, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses how social networking helps promote her non-profit, Everybody Dance Now, and how YouTube expanded it.
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The Power of the Internet
Interview
The Power of the Internet
In an interview, Eric Berdinis, this year's Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) winner, discussed the importance of the Internet in creating a belt that blind people can wear.
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Everything's Online
Interview
Everything's Online
In an interview, Ayna Agarwal, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about using social and Google+ hangouts to run her nonprofit organization.
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Seeds of Change
Seeds of Change
In an interview, Alice Thomas, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses planting seeds of change through her gardening project.
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CMI on Innovation
Interview
CMI on Innovation
In an interview, Calvin Butts, Vice President, Innovations at CMI, talks about how to create an innovative culture within a company.
Infographics
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...