Drive Online Conversion
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
Studies
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Shopping for Tech Products Online in Sweden
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing ...
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Researching and Purchasing Tech Products Online in Norway
This study will help you understand more about how consumers in Norway research and shop tech products online. We've looked at behaviour when researching and buying a range of tech products from mobile devices and computer hardware to TVs ...
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Online research, offline purchasing of mobile phones in Poland
This study will help you understand the online research, offine purchasing of mobile phones in Poland.
Key findings:
- ROPO effect is evident in the mobile phone market – more than half purchase offline after having researched online and more than two ...
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Shopping for Financial Products in Switzerland
This study will help you understand more about how consumers in Switzerland use various information sources, including the internet, when making finance purchases.
Key findings:
- Offline contracting is the prevailing purchase method in the finance vertical. However, online contracting is ...
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Researching and Purchasing Tech Products Online in Russia
This study will help you understand more about how consumers in Russia use various information sources, including the internet, when making tech purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Preview the Study Download: PDF , PPT
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Role of Search in the Gambling Sector in UK
This study maps the role of search in the sign up for gambling sites in the UK market.
Key findings:
- Search is an important part of the customer journey. 29% of those who sign up, use search in their journey ...
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Researching and Booking Travel Online in Israel
This study will help you understand more about how consumers in Israel research and book travel online. This study includes insights on research and booking behaviour, as well as preferred booking channels in Israel.
Key findings:
- The internet is an ...
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Booking Travel Online in Finland
This study will help you understand more about how consumers in Finland research and purchase travel online.
Key findings:
- Online research in the travel vertical has to meet highly differentiated information needs: on average 8 topics are expected to be ...
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Researching and Booking Travel Online in Poland
This study will help you understand more about how consumers in Poland research and book travel online. This study includes insights on research and booking behaviour as well as preferred booking channels in Poland.
Key findings:
- The internet is an ...
Preview the Study Download: PDF , PPT
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Smartphones and the Role of Search
The objective of this study was to gain a deep understanding of smartphone consumer behaviour in the UK. The results show that smartphones are embedded in daily life. Extensive use occurs in all locations and across all occasions with simultaneous ...
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Search Ads Pause Study
Think search ads aren’t necessary when organic presence is high? Think again. Google observed what happened to organic clicks when paid search ads were paused in over 400 accounts across four countries. Using a statistical model to estimate the ...
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Researching and Booking Travel Online in Ukraine
This study will help you understand more about how consumers in Ukraine use various information sources, including the internet, when making retail purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Preview the Study Download: PDF , PPT
Videos
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The E-commerce Future
Interview
The E-commerce Future
In an interview, Spencer Spinnell, Director, Emerging Platforms at Google, discusses the future of e-commerce and it's convergence with mobile.
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ShoeDazzle's Success with Google Display
Case Study
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
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e-Commerce for Retailers
Interview
e-Commerce for Retailers
Sameer Samat , Director of Product Management at Google, discusses how e-commerce has changed the way users interact with brands and interact with stores.
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The Opportunities with e-Commerce
Interview
The Opportunities with e-Commerce
David Bell of Wharton discusses the important of e-Commerce today. He believes it's everywhere and evolving constantly, and offers possibilities for measurements, metrics, & behavioral understanding at a depth that we have never been able to reach before.
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Esurance Mobile Search Case Study
Case Study
Esurance Mobile Search Case Study
Case study with testimonials from Esurance on click-to-call successful campaign
Infographics
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...