Engage Your Audience
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
Studies
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H&M Uses Google+ to Deliver Engaging Exclusive Content
H&M uses Google+ to connect with over 940,000 users and deliver engaging exclusive content. Miriam Tappert, Global Social Media Manager at H&M, explains that the objectives for setting up the brand’s Google+ page were simple: “To ...
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Our Mobile Planet: Sweden
With Sweden's smartphone penetration now at 51% and 75% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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The YouTube Audience in Sweden
This study will help you understand the YouTube audience in Sweden.
Key findings:
- YouTube is the leading online video site in Sweden. It is in an excellent position in terms of awareness and usage and is seen as a likable ...
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