Engage Your Audience
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
Studies
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YouTube Audience Measurement: Ireland
This study will help you understand more about the YouTube audience in Ireland.
Key findings:
- YouTube is the leading website for online video sites in Ireland: it is in an excellent position in terms of awareness and usage and is ...
Preview the Study Download: PDF , PPT
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Media Usage Study Denmark
This study will help you understand more about how consumers in Denmark use various forms of mediaKey findings:
- Internet and TV are the lead media for Danish onliners: They are considered as the most important media sources in daily ...
Preview the Study Download: PDF , PPT
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The Role of Online in Buying New Cars in Portugal
This study will help you understand more about how consumers in Portugal research a new automobile purchase online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- 7 in 10 buyers ...
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The Role Of Search in the Gambling Customer Journey: Italy
This study provides insights and data to help you understand the role of search in the Italian gambling customer journey.
Key findings:
- Search is an important part of the customer journey. 30% use search at anytime throughout their journey, increasing ...
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Researching and Purchasing Tech Products Online in Russia
This study will help you understand more about how consumers in Russia use various information sources, including the internet, when making tech purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Preview the Study Download: PDF , PPT
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The Role of the Internet in Buying New Automobiles in the Netherlands
This study will help you understand more about how consumers in the Netherlands research new automobile purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The use of online ...
Preview the Study Download: PDF , PPT
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Role of Online in New Automotive Purchases in Germany
This study aims to understand the usage and influence of online & traditional media sources, in the purchase of new automobiles in Germany.
Key findings:
- The role of online sources has grown significantly since 2009. Search engines are the most used ...
Preview the Study Download: PDF , PPT
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The Role of Online in Buying New Cars in Spain
This study will help you understand more about how consumers in Spain research new automobile purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and friends and family.
- The use of online ...
Preview the Study Download: PDF , PPT
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The YouTube Audience in Sweden
This study will help you understand the YouTube audience in Sweden.
Key findings:
- YouTube is the leading online video site in Sweden. It is in an excellent position in terms of awareness and usage and is seen as a likable ...
Preview the Study Download: PDF , PPT
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Researching and Shopping for Retail Products Online in Ukraine
This study will help you understand more about how consumers in Ukraine research and purchase retail products online.
Key findings:
- Offline shopping is still the prevailing purchase method in the retail categories under analysis - however, visible growth potential for online ...
Preview the Study Download: PDF , PPT
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Youtube and TV Working Together for Nuova Opel Corsa
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. The results show that despite TV being the main driver of reach, YouTube helped build incremental reach and was more ...
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Effect of Consumer Choice on Advertising Effectiveness: UK
This UK study used eye tracking, biometrics and an online survey to understand levels of engagement in YouTube TrueView Skippable pre-rolls versus standard YouTube pre-rolls, in which viewers are not able to skip the ads.
The key findings were:
- Opted-in ...
Preview the Study Download: PDF , PPT
Videos
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Listerine YouTube Case Study 2011
Case Study
Listerine YouTube Case Study 2011
Video case study with client testimonials from J&J, JWT & Carat on why they decided to increase their digital spend 10X and the results from their recent YouTube campaign.
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Google Creative Sandbox 2011: New York City
Highlights
Google Creative Sandbox 2011: New York City
Creative Sandbox events celebrate the intersection of creativity and technology and inspire digital possibilities.
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Finding Success with Branded Video
Interview
Finding Success with Branded Video
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
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Keeping Up with Today's Sophisticated Consumer
Interview
Keeping Up with Today's Sophisticated Consumer
Chris Wooster, Executive Creative Director at Mcgarrybowen, talks about how mobile has become the primary device for consumers and advertisers need to keep up with how sophisticated they're becoming.
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Mobile As A Primary Vehicle
Interview
Mobile As A Primary Vehicle
Tom Nawara, VP, Mobile & Emerging Solutions at Acquity Group, talks about the importance of mobile as the primary vehicle that brands can engage with consumers.
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Mobile & Online Today
Interview
Mobile & Online Today
Ashmi Dang, Digital Strategist at 360i, discusses the interchangeability of mobile & online, and it's importance in creating holistic campaigns today.
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The Social Movement
Interview
The Social Movement
Jennifer D'Angelo, Copywriter at Rosetta, discusses the importance of social marketing campaigns and their impacts on brands.
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How To Do Mobile Right
Interview
How To Do Mobile Right
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He also comments on social media execution.
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+1 and Sharing for Marketers
Interview
+1 and Sharing for Marketers
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses how the +1 button works for marketers. It allows consumers the ability to endorse their brand products and services across the web and it allows for brands ...
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Google+ for Brands
Interview
Google+ for Brands
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses the power of Google+ for brands.
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Transforming the Way Brands Speak to Consumers
Interview
Transforming the Way Brands Speak to Consumers
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, talks about how many of our clients have already embraced social media and they're looking to Google to transform the way they speak to consumers.
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The Power of Social
Interview
The Power of Social
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, talks about the power of social and the ability to truly personalize digital brand experiences.
Infographics
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.