Increase Offline Sales
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
From Online Ads to In-Store Sales for Pier 1 Imports
How effective are Pier 1 Imports' online ads in driving in-store sales? This study with APT found:
- Test markets saturated with Google ads showed a 2% increase in sales compared to control markets
- Positive return on advertising spend was over ...