Increase Offline Sales
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
Studies
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Shopping for Tech Products Online in Sweden
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing ...
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The Role of Search in IKEA's sales
The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, with a particular focus on the synergy between online and offline media activity and the effectiveness of paid search. IKEA's sales ...
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Influencing Offline, The New Digital Frontier
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...
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Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
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Online research, offline purchasing of mobile phones in Poland
This study will help you understand the online research, offine purchasing of mobile phones in Poland.
Key findings:
- ROPO effect is evident in the mobile phone market – more than half purchase offline after having researched online and more than two ...
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The Role of Online in Buying New Cars in Portugal
This study will help you understand more about how consumers in Portugal research a new automobile purchase online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- 7 in 10 buyers ...
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Researching and Purchasing Tech Products Online in Russia
This study will help you understand more about how consumers in Russia use various information sources, including the internet, when making tech purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Preview the Study Download: PDF , PPT
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Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
Key findings:
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was ...
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Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
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Research & Purchase of Automotive Aftersales Products
The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products.
Key findingsThe internet is a key auto aftermarket info source, which is used across the ...
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The Role of Online in Buying New Cars in the UK
This study will help you understand more about how consumers in the UK research new car purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The role of search ...
Preview the Study Download: PDF , PPT
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The Role of Online in Buying New Cars in Spain
This study will help you understand more about how consumers in Spain research new automobile purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and friends and family.
- The use of online ...
Preview the Study Download: PDF , PPT
Videos
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Google+ & the Evolution of the Web
Interview
Google+ & the Evolution of the Web
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses how Google+ will bring people to the forefront of social experiences.
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Consumers Are Raising the Bar
Interview
Consumers Are Raising the Bar
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses today's demanding consumer and how they interact with brands.
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ZMOT for Brands
Interview
ZMOT for Brands
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses what is zero moment of truth for brands.
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The Importance of ZMOT Today
Interview
The Importance of ZMOT Today
In an interview, Ryan Charles, CEO of Consmr, discusses the importance of the zero moment of truth for brands today.
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Integrating Online & Offline Marketing
Interview
Integrating Online & Offline Marketing
In this interview, Marty Collins, Director of Emerging Media at Microsoft, discusses the importance of integrating online & offline marketing.
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Simultaneous Usage Hypotheses
Interview
Simultaneous Usage Hypotheses
In an interview, Marty Collins, Director of Emerging Media at Microsoft, discusses hypotheses on simultaneous usage.
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Using the Right Content in the Right Place
Interview
Using the Right Content in the Right Place
In an interview, Marty Collins, Director of Emerging Media at Microsoft, talks about the importance of building content and syndicating it on the correct channel.
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The Importance of Marketing to B2B
The Importance of Marketing to B2B
In an interview, Russ Laraway, Industry Director Technology, Software and Services at Google, discusses the importance of marketing directly to business marketers.
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How Orabrush got into Walmart
Case Study
How Orabrush got into Walmart
Orabrush is the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube.
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Interconnectivity of Online & Offline Worlds
Interview
Interconnectivity of Online & Offline Worlds
Kirthi Kalyanam, of Santa Clara University, discusses the importance of an interconnected online and offline marketing experience for brands today.
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Winning ZMOT: Changing the Rulebook
Highlights
Winning ZMOT: Changing the Rulebook
Get ready to change your marketing mental model.
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Winning ZMOT: Measure Success
Highlights
Winning ZMOT: Measure Success
Avinash Kaushik from Google shares key considerations for measuring ZMOT success.