Measure & Analyze
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
Studies
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The Role of Online in Hungarian Travel Purchases
This study will help you understand the role of the internet in Hungarian travel purchases.
Key findings:
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going ...
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Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
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YouTube Audience Measurement: Ireland
This study will help you understand more about the YouTube audience in Ireland.
Key findings:
- YouTube is the leading website for online video sites in Ireland: it is in an excellent position in terms of awareness and usage and is ...
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Media Usage Study Denmark
This study will help you understand more about how consumers in Denmark use various forms of mediaKey findings:
- Internet and TV are the lead media for Danish onliners: They are considered as the most important media sources in daily ...
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The Role of Online in Buying New Cars in Portugal
This study will help you understand more about how consumers in Portugal research a new automobile purchase online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- 7 in 10 buyers ...
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The Role Of Search in the Gambling Customer Journey: Italy
This study provides insights and data to help you understand the role of search in the Italian gambling customer journey.
Key findings:
- Search is an important part of the customer journey. 30% use search at anytime throughout their journey, increasing ...
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Shopping for Financial Products in Switzerland
This study will help you understand more about how consumers in Switzerland use various information sources, including the internet, when making finance purchases.
Key findings:
- Offline contracting is the prevailing purchase method in the finance vertical. However, online contracting is ...
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Researching and Purchasing Tech Products Online in Russia
This study will help you understand more about how consumers in Russia use various information sources, including the internet, when making tech purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Preview the Study Download: PDF , PPT
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Research & Purchase of Automotive Aftersales Products
The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products.
Key findingsThe internet is a key auto aftermarket info source, which is used across the ...
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The Role of Online in Buying New Cars in the UK
This study will help you understand more about how consumers in the UK research new car purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The role of search ...
Preview the Study Download: PDF , PPT
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The Role of Online in Buying New Cars in Spain
This study will help you understand more about how consumers in Spain research new automobile purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and friends and family.
- The use of online ...
Preview the Study Download: PDF , PPT
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Booking Travel Online in Finland
This study will help you understand more about how consumers in Finland research and purchase travel online.
Key findings:
- Online research in the travel vertical has to meet highly differentiated information needs: on average 8 topics are expected to be ...
Preview the Study Download: PDF , PPT
Videos
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Re-think Mobile Marketing & Analytics with Avinash Kaushik
Webinar
Re-think Mobile Marketing & Analytics with Avinash Kaushik
Mobile devices present an incredible opportunity for companies to create truly delightful brand accretive marketing and digital existences. And it can all be supremely accountable. In this webinar playback video, Avinash Kaushik (http://www.kaushik.net/avinash) shares the best of breed mobiles marketing ...
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Display Ad Experiments
Research
Display Ad Experiments
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, ...
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Target the Lifetime Value of Customers
Highlights
Target the Lifetime Value of Customers
Peter Fader: Frances and Pei-Yuan Chia Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, Co-Director - Wharton Customer Analytics Initiative. As more financial services firms get to know their customers better, questions arise about how this will improve ...
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Tracking Across Multiple Screens
Interview
Tracking Across Multiple Screens
In an interview, Avinash Kaushik, Digital Marketing Evangelist at Google, discusses the importance of utilizing multiple screens when marketing to consumers and the ability to track to the final conversion.
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Multiple Screens & Tracking
Multiple Screens & Tracking
In an interview, Avinash Kaushik, Digital Marketing Evangelist at Google, talks about how the ability to track across multiple devices will only improve over time.
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Metrics & Tracking
Interview
Metrics & Tracking
Avinash Kaushik, Digital Marketing Evangelist at Google, describes the three key metrics he believes it's critical for all business to track online. They are task completion rate, economic value and bounce rate.
Infographics
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...