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Media and Entertainment
If you're looking to understand the behaviour of film fans, TV lovers and games geeks, you're in the right place. We've brought together the latest research and case studies to help you better understand consumers and their entertainment habits and preferences. Join us to take your digital thinking to the next level.
Studies
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Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
Key findings:.
- Overall brand ...
Preview the Study Download: PDF , PPT
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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YouTube Audience Measurement Egypt
This study will help you understand more about how consumers in Egypt use YouTube.
Key findings:
44% of Egypt’s internet users are using YouTube on a daily basis and 97% of them have a positive opinion about it.
Aside ...
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Preview the Study Download: PDF , PPT
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Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
Key findings:
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
Preview the Study Download: PDF , PPT
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Ubisoft YouTube Case Study
Ubisoft ran a multi-media campaign for the launch of the game “Michael Jackson: The Experience” in the UK, Germany and France. This case study looks at the overall impact of each media format in terms of reach and frequency. We ...
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Media Landscape in Romania
This study analyzes the media landscape in Romania including general media budget, online activities and consumer shopping behaviour.
Key findings:
- Internet plays a vital role in the daily life of Romanian onliners.Online advertising is highly established mainly through paid ...
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Influencing Offline, The New Digital Frontier
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...
Preview the Study Download: PDF
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Generating Incremental Reach with YouTube: Ubisoft Just Dance III Campaign
Google and Ubisoft worked together to measure the crossmedia impact of YouTube and TV in Ubisoft's Just Dance III web and TV campaign.
Key Findings
- YouTube delivers a strong incremental reach (reached 12.8% of the target audience and ...
Preview the Study Download: PDF , PPT
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The Role Of Search in the Gambling Customer Journey: Italy
This study provides insights and data to help you understand the role of search in the Italian gambling customer journey.
Key findings:
- Search is an important part of the customer journey. 30% use search at anytime throughout their journey, increasing ...
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Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
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Role of Search in the Gambling Sector in UK
This study maps the role of search in the sign up for gambling sites in the UK market.
Key findings:
- Search is an important part of the customer journey. 29% of those who sign up, use search in their journey ...
Preview the Study Download: PDF , PPT
Videos
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Google Hispanic Marketing Forum 2012: Case Studies
Case Study
Google Hispanic Marketing Forum 2012: Case Studies
A compilation of case studies featured at the Google Hispanic Marketing Forum 2012 event. Ford, Nestle, Ai Media and Liberty University highlight how to engage with the US Hispanic audience using Google's ad products.
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4 Screens - Right Time, Right Place
Interview
4 Screens - Right Time, Right Place
In an interview, Moira Davis, Vice President of Marketing at ESPN, talks about delivering content on four screens and providing the right content to their fans based on their needs state.
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HGTV TrueView Video Ads Case Study
Case Study
HGTV TrueView Video Ads Case Study
YouTube TrueView video ads deliver value and expand reach for HGTV. HGTV uses YouTube Insight and TrueView ads to precisely target the most influential and relevant viewers.
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Kinecting the Click
Research
Kinecting the Click
Google analyzed game consumption through the lens of search and identified insightful trends for gaming publishers.
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Target & Engage
Interview
Target & Engage
Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, discusses the importance of email for a subscription-based business and the need to leverage advocacy among highly satisfied customers. Sirius subscribers love to talk about the product, and ...
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Content is King
Case Study
Content is King
Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, explains that Sirius is able to compete with terrestrial radio because the new national model for radio has no room for innovation. Sirius is able to invest in ...
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Mobile: Not Yet
Interview
Mobile: Not Yet
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that mobile has not really happened in the 3G world. By late 2013 when the 4G cloud network is widely shared and hand-held personal computing devices are no ...
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Leverage Trust Circles
Interview
Leverage Trust Circles
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", discusses opportunities to leverage trust circles using digital tools. The relationship with customers used to be metaphorical. Now, the transactional value of passion, trust, interest, etc. becomes literal when ...
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Coke & Audi
Case Study
Coke & Audi
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that Coca-Cola has experimented well in the social space in handling controversy around high fructose corn syrup. Audi has gone at BMW with everything they had and managed ...
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HBO / Rear Window
Case Study
HBO / Rear Window
Brian DiLorenzo, Director of Integrated Production at BBDO, talks about a successfully integrated campaign to promote the HBO brand. He describes the innovative use of film projection in Manhattan to draw attention and interest.
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Nike, Apple, Pandora
Case Study
Nike, Apple, Pandora
Kamel Ouadi, Head of Digital for Louis Vuitton, explains that his benchmarks for marketing are Nike and Apple. In each, digital has become a key component of the brand. Pandora.com is admirable for understanding early on how to leverage personalization ...
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Consumers are Editors
Interview
Consumers are Editors
Brian France, CEO and Chairman at NASCAR, believes that marketers need to organize an approach around the fact that consumers have become the editors and directors of their own content.