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Media and Entertainment
If you're looking to understand the behaviour of film fans, TV lovers and games geeks, you're in the right place. We've brought together the latest research and case studies to help you better understand consumers and their entertainment habits and preferences. Join us to take your digital thinking to the next level.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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Understanding the Modern Gamer
This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the ...
Preview the Study Download: PDF
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Broadway Sparkles on Search with Media Ads
SpotCo, the Search Engine Marketing agency for Sister Act the Musical's website "SisterActBroadway.com", is re-inventing the Broadway marketing space. Since 29% of its ticket purchases occur online, SpotCo knew how important it was for to stand apart from ...
Preview the Study Download: PDF
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Searching for Primetime Engagement
With the proliferation of cable networks, and the rise of disruptive models such as UGC, streaming video on-demand and mobile video, it's important for broadcast networks to understand new primetime engagement by looking at a metric we call Search ...
Preview the Study Download: PDF
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PBS Increases Conversions by 30% with Google Analytics
The Public Broadcasting System’s interactive arm helps individual PBS producers and local PBS stations create and promote each section within PBS.org for programs. Their web analytics tools had been installed, but proved difficult to maintain and use. PBS ...
Preview the Study Download: PDF
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Air Show Buzz Switches to Google Analytics to Remove Measurement Blindspots
Air Show Buzz (ASB) is a hub for air show and aviation enthusiasts. They needed to measure video views, online sales, the usage of a downloaded application, and the impact of social media. On top of that, they wanted to ...
Preview the Study Download: PDF
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A Window Into Film
This whitepaper published by our entertainment industry team looks at the evolution of home entertainment consumption through the lens of search. We uncovered these interesting insights:
- Moviegoers searched 1.75X more per film in 2010 than in 2008
- Queries on ...
Preview the Study Download: PDF
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Effectiveness of a GDN Blast for TV
Should an advertiser trying to reach television fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- The GDN reaches over 4x more TV fans than Yahoo's homepage.
- Over 50% of TV ...
Preview the Study Download: PDF , PPT
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Effectiveness of a GDN Blast for Movie Fans
Should an advertiser trying to reach movie fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- 74% of movie fans can be reached through the Google Display Network
- Half of movie fans ...
Preview the Study Download: PDF , PPT
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The Effectiveness of a GDN Blast for Gaming
Should an advertiser trying to reach video game fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- 76% of gamers visit the GDN every day, versus 17% visiting Yahoo.com
- The GDN ...
Preview the Study Download: PDF , PPT
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The Impact of Online Media on TV Tune-in for HGTV
This custom Nielsen study analyzes how online ads drove tune-in to HGTV's Design Star TV shows. Findings show that display campaign exposure
- Boosted TV viewership by 55%
- Tripled website visitation
- Doubled search related traffic and tune-in among target demographic
Preview the Study Download: PDF , PPT
Videos
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Google Hispanic Marketing Forum 2012: Case Studies
Case Study
Google Hispanic Marketing Forum 2012: Case Studies
A compilation of case studies featured at the Google Hispanic Marketing Forum 2012 event. Ford, Nestle, Ai Media and Liberty University highlight how to engage with the US Hispanic audience using Google's ad products.
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4 Screens - Right Time, Right Place
Interview
4 Screens - Right Time, Right Place
In an interview, Moira Davis, Vice President of Marketing at ESPN, talks about delivering content on four screens and providing the right content to their fans based on their needs state.
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HGTV TrueView Video Ads Case Study
Case Study
HGTV TrueView Video Ads Case Study
YouTube TrueView video ads deliver value and expand reach for HGTV. HGTV uses YouTube Insight and TrueView ads to precisely target the most influential and relevant viewers.
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Kinecting the Click
Research
Kinecting the Click
Google analyzed game consumption through the lens of search and identified insightful trends for gaming publishers.
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Target & Engage
Interview
Target & Engage
Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, discusses the importance of email for a subscription-based business and the need to leverage advocacy among highly satisfied customers. Sirius subscribers love to talk about the product, and ...
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Content is King
Case Study
Content is King
Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, explains that Sirius is able to compete with terrestrial radio because the new national model for radio has no room for innovation. Sirius is able to invest in ...
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Mobile: Not Yet
Interview
Mobile: Not Yet
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that mobile has not really happened in the 3G world. By late 2013 when the 4G cloud network is widely shared and hand-held personal computing devices are no ...
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Leverage Trust Circles
Interview
Leverage Trust Circles
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", discusses opportunities to leverage trust circles using digital tools. The relationship with customers used to be metaphorical. Now, the transactional value of passion, trust, interest, etc. becomes literal when ...
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Coke & Audi
Case Study
Coke & Audi
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that Coca-Cola has experimented well in the social space in handling controversy around high fructose corn syrup. Audi has gone at BMW with everything they had and managed ...
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HBO / Rear Window
Case Study
HBO / Rear Window
Brian DiLorenzo, Director of Integrated Production at BBDO, talks about a successfully integrated campaign to promote the HBO brand. He describes the innovative use of film projection in Manhattan to draw attention and interest.
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Nike, Apple, Pandora
Case Study
Nike, Apple, Pandora
Kamel Ouadi, Head of Digital for Louis Vuitton, explains that his benchmarks for marketing are Nike and Apple. In each, digital has become a key component of the brand. Pandora.com is admirable for understanding early on how to leverage personalization ...
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Consumers are Editors
Interview
Consumers are Editors
Brian France, CEO and Chairman at NASCAR, believes that marketers need to organize an approach around the fact that consumers have become the editors and directors of their own content.