Content: All
Region: United States
Year: 2010

Media and Entertainment

If you're looking to understand the behaviour of film fans, TV lovers and games geeks, you're in the right place. We've brought together the latest research and case studies to help you better understand consumers and their entertainment habits and preferences. Join us to take your digital thinking to the next level.

Studies

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Videos

  • Target & Engage Play Video

    Target & Engage

    Interview

    Target & Engage

    Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, discusses the importance of email for a subscription-based business and the need to leverage advocacy among highly satisfied customers. Sirius subscribers love to talk about the product, and ...

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  • Content is King Play Video

    Content is King

    Case Study

    Content is King

    Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, explains that Sirius is able to compete with terrestrial radio because the new national model for radio has no room for innovation. Sirius is able to invest in ...

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  • Mobile: Not Yet Play Video

    Mobile: Not Yet

    Interview

    Mobile: Not Yet

    Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that mobile has not really happened in the 3G world. By late 2013 when the 4G cloud network is widely shared and hand-held personal computing devices are no ...

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  • Leverage Trust Circles Play Video

    Leverage Trust Circles

    Interview

    Leverage Trust Circles

    Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", discusses opportunities to leverage trust circles using digital tools. The relationship with customers used to be metaphorical. Now, the transactional value of passion, trust, interest, etc. becomes literal when ...

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  • Coke & Audi Play Video

    Coke & Audi

    Case Study

    Coke & Audi

    Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that Coca-Cola has experimented well in the social space in handling controversy around high fructose corn syrup. Audi has gone at BMW with everything they had and managed ...

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  • HBO / Rear Window Play Video

    HBO / Rear Window

    Case Study

    HBO / Rear Window

    Brian DiLorenzo, Director of Integrated Production at BBDO, talks about a successfully integrated campaign to promote the HBO brand. He describes the innovative use of film projection in Manhattan to draw attention and interest.

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  • Nike, Apple, Pandora Play Video

    Nike, Apple, Pandora

    Case Study

    Nike, Apple, Pandora

    Kamel Ouadi, Head of Digital for Louis Vuitton, explains that his benchmarks for marketing are Nike and Apple. In each, digital has become a key component of the brand. Pandora.com is admirable for understanding early on how to leverage personalization ...

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  • Consumers are Editors Play Video

    Consumers are Editors

    Interview

    Consumers are Editors

    Brian France, CEO and Chairman at NASCAR, believes that marketers need to organize an approach around the fact that consumers have become the editors and directors of their own content.

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  • Youth NASCAR Play Video

    Youth NASCAR

    Case Study

    Youth NASCAR

    Mike Waltrip, owner of Mike Waltrip NASCAR Racing Team, explains the need to extend NASCAR to the younger demographic. The races can be too long to hold their attention.

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  • Sponsorship Play Video

    Sponsorship

    Case Study

    Sponsorship

    Dan Griffis is excited about sponsorship with sports and with his own brand, NASCAR. The cost of sponsorship has come down. Savvy, connected people can make sponsorship deals for maximum impact.

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  • ROI & Sponsorship Play Video

    ROI & Sponsorship

    Interview

    ROI & Sponsorship

    Dan Griffis of NASCAR, points out that marketers have moved away from sponsorship because ROI has been harder to prove. Griffis has had to work harder to develop ROI models that make sense.

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  • Consumers Lead Digital Play Video

    Consumers Lead Digital

    Interview

    Consumers Lead Digital

    Barry Wacksman, Chief Growth Officer of R/GA, believes that with the exception of Apple, most marketers are being led by the consumer. This is the opposite of the analog age, when advertisers effectively used television to drive consumption.

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