Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Studies
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The Role of Video in the Smartphone Purchase Process
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's smartphone research process and purchase journey and found that as a direct result of viewing smartphone product ...
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The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
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The Role of Video in the TV Purchase Process
42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:
- Of those that watch TV videos in the research ...
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The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
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2011 Holiday Consumer Intentions
Signs point to positive retail growth for the holidays: October same-store sales were on the rise, traffic to top retail sites have increased 10% vs. 2010, and FedEx anticipates a 12% increase in holiday shipments vs. year ago. We asked ...
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BabyCenter 21st Century Mom 2011 Shopping Rituals Report
Motherhood means big changes. With another 8+ hours of parenting added to her day, how a woman spends her time has changed dramatically. For moms, magazine readership has dropped by 49%. Social and mobile have become her trusted side-kicks. Our ...
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Delta Air Lines Extends TV Branding to Mobile
Delta Air Lines tapped into a key insight - that their high value customer is always on-the-go. To target them, Delta extended their “Keep Climbing" campaign beyond TV and onto mobile platforms. With Digitas and AdMob, Delta was able to achieve ...
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adidas Drives Branding Across All Screens
adidas launched an "all in" campaign to create build awareness, brand preference and "digital noise" among American Kids. With the help of Carat and Google, adidas created dynamic creatives highlighting US sports and entertainment. They ran across TV and YouTube ...
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Citrix Online Uses Mobile To Reach Small Businesses
Citrix Online developed a business iPad app and wanted to drive app downloads and generate trial registrations. With the help of agency Mediasmith and Google AdMob, Citrix effectively targeted small business owners through a mobile display campaign. Here are the ...
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Shopping for Medical Devices
Patients and caregivers spend an annual average of $853 on medical devices, with 72% of those expenses re-occurring. Google partnered with Ipsos OTX MediaCT to conduct research to better understand patients' and caregivers' research and shopping behavior with regard to ...
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Google Display Network vs. Portal Takeovers for Auto Insurance seekers
What's the best way to balance precision and scale when targeting the auto insurance customer? We looked at the effectiveness of reach with Compete and found:
- 66% of auto insurance seekers can uniquely be reached via a one-day Google ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Business Decision Makers
A business decision maker's time is precious. How can he/she be reached effectively? We investigated with Compete to find:
- 26% of the visitors to the Google Display Network custom channel are business decision makers, delivering a 6x greater ...
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Videos
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The Convergence of Mobile & Social
Interview
The Convergence of Mobile & Social
Matt Wurst, Director, Emerging Media at 360i, discusses the convergence of mobile & social and the importance of creating an integrated strategy. He highlights the 3C's of Social Media: Content, Conversation, and Connectivity.
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Finding Success with Branded Video
Interview
Finding Success with Branded Video
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
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The Phenomenon of Mobile
Interview
The Phenomenon of Mobile
Paul Woolington, Founding Partner at Naked Communications, discusses how mobile is phenomenal & transforming advertising today. Mobile is a catalyst while social is a thread combining everything together.
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Using Technology For Advertising
Interview
Using Technology For Advertising
Zach Taylor, Digital Creatologist at Mcgarreybowen, discusses the cutting edge ways to use technology for advertising.
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Keeping Up with Today's Sophisticated Consumer
Interview
Keeping Up with Today's Sophisticated Consumer
Chris Wooster, Executive Creative Director at Mcgarrybowen, talks about how mobile has become the primary device for consumers and advertisers need to keep up with how sophisticated they're becoming.
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Mobile As A Primary Vehicle
Interview
Mobile As A Primary Vehicle
Tom Nawara, VP, Mobile & Emerging Solutions at Acquity Group, talks about the importance of mobile as the primary vehicle that brands can engage with consumers.
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How To Do Mobile Right
Interview
How To Do Mobile Right
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He also comments on social media execution.
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Target the Lifetime Value of Customers
Highlights
Target the Lifetime Value of Customers
Peter Fader: Frances and Pei-Yuan Chia Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, Co-Director - Wharton Customer Analytics Initiative. As more financial services firms get to know their customers better, questions arise about how this will improve ...
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The Consumer's Ahead of the Marketer with Mobile
Interview
The Consumer's Ahead of the Marketer with Mobile
In an interview, Brian McDevitt, Emerging Sector Lead, Mobile Display at Google, discusses how far the consumer is ahead of the marketer when it comes to mobile.
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Mobile Transforming Health
Interview
Mobile Transforming Health
In an interview, Aurora Archer, Senior Director, Digital Distribution Channels at AstraZeneca, talks about how health is personal and relevant and mobile is transforming the pharmaceutical industry.
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Nonprofits Use Social Networks
Nonprofits Use Social Networks
In an interview, Paul Carillo, Executive Director at Southern California Crossroads, discusses how nonprofits are using social media for good.
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Keeping Up with Consumer Demands
Interview
Keeping Up with Consumer Demands
Joseph Cowan, Partner & Senior Search Strategist, Pharma, at MEC Global, explain how with mobile/tablets on the rise, consumer expectations have risen - expect answers and information as they think about it, we need to respond faster, and engage with ...