Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Studies
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Shopping for Tech Products Online in Sweden
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing ...
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YouTube and TV in Danone's Spanish Danacol Ads
In this study, Google works with Danone and Havas to measure the impact of YouTube and TV during a Danacol ad campaign.
Key Findings
- The YouTube campaign has proven to be effective even with massive TV coverage and even among ...
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Online Shopping in Finland
This study will help you understand more about how consumers in Finland research and shop online. We have looked at behaviour when researching and buying a range of products from furniture to sport equipment, to clothes and TVs.
Key findings ...
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Researching and Purchasing Tech Products Online in Norway
This study will help you understand more about how consumers in Norway research and shop tech products online. We've looked at behaviour when researching and buying a range of tech products from mobile devices and computer hardware to TVs ...
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Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
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YouTube Audience Measurement: Ireland
This study will help you understand more about the YouTube audience in Ireland.
Key findings:
- YouTube is the leading website for online video sites in Ireland: it is in an excellent position in terms of awareness and usage and is ...
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The Role of Online in Buying New Cars in Portugal
This study will help you understand more about how consumers in Portugal research a new automobile purchase online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- 7 in 10 buyers ...
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The Role of the Internet in New Car Purchases
This study presents the attitudes and behaviours of new car buyers in 13 countries.
Key findings- On a global level, the most important sources for researching a new automobile are auto dealerships, search engines and manufacturer websites.
- 65 percent of ...
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The Role Of Search in the Gambling Customer Journey: Italy
This study provides insights and data to help you understand the role of search in the Italian gambling customer journey.
Key findings:
- Search is an important part of the customer journey. 30% use search at anytime throughout their journey, increasing ...
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Shopping for Financial Products in Switzerland
This study will help you understand more about how consumers in Switzerland use various information sources, including the internet, when making finance purchases.
Key findings:
- Offline contracting is the prevailing purchase method in the finance vertical. However, online contracting is ...
Preview the Study Download: PDF , PPT
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Researching and Purchasing Tech Products Online in Russia
This study will help you understand more about how consumers in Russia use various information sources, including the internet, when making tech purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Preview the Study Download: PDF , PPT
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Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
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Videos
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Global Marketing
Interview
Global Marketing
Jerry Wind of Wharton, and Board Member of the Future of Advertising Project, discusses how marketing in a global context has to first encompass effective marketing in every country you're planning to penetrate. Fundamentally, once you decide on a country, ...
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The Convergence of Mobile & Social
Interview
The Convergence of Mobile & Social
Matt Wurst, Director, Emerging Media at 360i, discusses the convergence of mobile & social and the importance of creating an integrated strategy. He highlights the 3C's of Social Media: Content, Conversation, and Connectivity.
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Finding Success with Branded Video
Interview
Finding Success with Branded Video
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
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The Phenomenon of Mobile
Interview
The Phenomenon of Mobile
Paul Woolington, Founding Partner at Naked Communications, discusses how mobile is phenomenal & transforming advertising today. Mobile is a catalyst while social is a thread combining everything together.
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Using Technology For Advertising
Interview
Using Technology For Advertising
Zach Taylor, Digital Creatologist at Mcgarreybowen, discusses the cutting edge ways to use technology for advertising.
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Keeping Up with Today's Sophisticated Consumer
Interview
Keeping Up with Today's Sophisticated Consumer
Chris Wooster, Executive Creative Director at Mcgarrybowen, talks about how mobile has become the primary device for consumers and advertisers need to keep up with how sophisticated they're becoming.
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Mobile As A Primary Vehicle
Interview
Mobile As A Primary Vehicle
Tom Nawara, VP, Mobile & Emerging Solutions at Acquity Group, talks about the importance of mobile as the primary vehicle that brands can engage with consumers.
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How To Do Mobile Right
Interview
How To Do Mobile Right
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He also comments on social media execution.
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Target the Lifetime Value of Customers
Highlights
Target the Lifetime Value of Customers
Peter Fader: Frances and Pei-Yuan Chia Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, Co-Director - Wharton Customer Analytics Initiative. As more financial services firms get to know their customers better, questions arise about how this will improve ...
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The Consumer's Ahead of the Marketer with Mobile
Interview
The Consumer's Ahead of the Marketer with Mobile
In an interview, Brian McDevitt, Emerging Sector Lead, Mobile Display at Google, discusses how far the consumer is ahead of the marketer when it comes to mobile.
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Mobile Transforming Health
Interview
Mobile Transforming Health
In an interview, Aurora Archer, Senior Director, Digital Distribution Channels at AstraZeneca, talks about how health is personal and relevant and mobile is transforming the pharmaceutical industry.
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Nonprofits Use Social Networks
Nonprofits Use Social Networks
In an interview, Paul Carillo, Executive Director at Southern California Crossroads, discusses how nonprofits are using social media for good.
Infographics
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.