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Retail
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
Studies
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Fashion & Design - Print or Digital (Italy)
When it comes to understanding the trends in Italian women's consumption of fashion media, the key question is whether their focus is shifting from print to digital. We found that although digital consumption is on the rise, consumers are ...
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L'Oreal Cosmetique Active Study
AdWords from Google is the most effective form of online media. After the economic crash, L'Oreal's market share for L'Oreal Cosmetique Active dropped as new competitors entered the market. L'Oreal's response was to investigate their ...
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Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
Key findings:.
- Overall brand ...
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Online Engagement and FMCG Spend in the UK
This study looks at ROPO (research online purchase offline) behaviour in UK FMCG sector, focusing on FMCG searchers and those who have visited a grocery retail online site. The study combines single source data for online behaviors and offline purchases ...
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Optimal Budget Allocation between TV and YouTube
This study brings together the results of the study conducted to determine the budget allocation between TV and YouTube to optimize reach.
Key Findings
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal ...
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
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Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
Key findings:
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
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Zovirax Case Study: Italy
This case study looks at how YouTube works in the media mix for a Zovirax campaign aimed at sustaining brand awareness and image. It will be of particular interest to anyone looking to understand how YouTube and TV interact and ...
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Measuring the Impact of YouTube on Media Mix: Italy
This Italian study will help you understand more about the impact of YouTube within the media mix.
Key findings:
- The YouTube campaign delivered incremental reach. A third of those who viewed the YouTube campaign were not exposed to the TV ...
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Ubisoft YouTube Case Study
Ubisoft ran a multi-media campaign for the launch of the game “Michael Jackson: The Experience” in the UK, Germany and France. This case study looks at the overall impact of each media format in terms of reach and frequency. We ...
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PUMA Kicks Up Their Order Rate +7%
PUMA had three goals: measure all engaging elements of their dynamic website, optimize for each key region around the world and improve ecommerce conversion rates across the board. With Viget, a Google Analytics Certified Partner, PUMA redesigned its web site ...
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Videos
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Understanding the Total Marketing ROI
Case Study
Understanding the Total Marketing ROI
See how Pc City (part of the DSGi group), used Google search query volume to understand their total media and marketing effectiveness.
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Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
Case Study
Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
By thoughtfully analyzing user behavior on their mobile site, and building enhancements to make the browsing and purchase experience even more robust, 1-800-FLOWERS.COM saw immediate lift in the performance of their mobile website.
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iPad App Promotion: Neiman Marcus
Case Study
iPad App Promotion: Neiman Marcus
Neiman Marcus promotes their iPad app with display advertising on the AdMob network.
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Google Multi-Platform Case Study: Reebok & Carat
Case Study
Google Multi-Platform Case Study: Reebok & Carat
Reebok extended its video creative across all digital screens - PCs, mobile phones and tablets - to promote RealFlex, a lineup of lightweight, high-performance shoes. The result? Over 131% lift in brand response conversions, 27% higher than average video ad ...
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Groupon's Success with Google Display
Case Study
Groupon's Success with Google Display
With help from a high-performing campaign on the Google Display Network, Groupon expanded from being in one city to 43 countries in less than 3 years.
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Animal Planet's Success With Google Display
Case Study
Animal Planet's Success With Google Display
Discovery Channel's innovative display ad campaign attracted millions of viewers for the River Monsters premiere.
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Airbnb's Success with Google Display
Case Study
Airbnb's Success with Google Display
The Google Display Network helps Airbnb grow from 1 to 80,000 worldwide rental accommodations.
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ShoeDazzle's Success with Google Display
Case Study
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
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The Evolution of the Consumer
Interview
The Evolution of the Consumer
Kyle Keogh, Industry Director of the Technology sector at Google, discusses how the consumer has changed over time because the consumer has more choice. He recommends focusing on your consumer strategy, rather than digital, mobile or social, to get them ...
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Mobile's Importance for Retailers
Interview
Mobile's Importance for Retailers
Ramy Mora, VP of Interactive Marketing at Macy's, talks about the importance of mobile for retailers today. He discusses how it helps the retailer reach the consumer at the perfect point of interaction and allows the retailer to personalize the ...
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Good is the Enemy of Great
Interview
Good is the Enemy of Great
Brandon Proctor, VP of Marketing at Build.com, talks about how he fosters innovation at Build.com. Additionally, he discusses how they use data to create a personalized, exceptional experience to the consumer, which only provides them with information they're looking for.
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Business Growth
Interview
Business Growth
Christian Friedland, CEO & founder of Build.com, talks about the importance of internationalizing your business and how it grows over time.
Infographics
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The Furniture Shopper's Path to Purchase
The Furniture Shopper's Path to Purchase
Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online, driving 50 percent year-over-year growth for some retailers. Mobile search amplifies the opportunity for brand discovery, powered by generic keywords. Check ...
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Adweek Google Digital Holidays Infographic
Adweek Google Digital Holidays Infographic
According to Google's latest study, 85% will shop for a gift by starting on one device and finishing on another. Check out this holiday infographic from Adweek and Google to learn how marketers can get ready for the first multiscreen ...