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Technology
Explore the latest research from the technology industry. Find out how consumers search and shop for tech products, from consumer electronics to broadband services. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for tech.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Sony Ericsson YouTube and the Media Mix Case Study
A case study into the performance of Sony Ericsson’s YouTube campaign for their Xperia Play. This study could be of interest to you if you work in the telco sector, if you’re considering launching a YouTube campaign, or ...
Preview the Study Download: PDF , PPT