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Technology
Explore the latest research from the technology industry. Find out how consumers search and shop for tech products, from consumer electronics to broadband services. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for tech.
Studies
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Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
Key findings:.
- Overall brand ...
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Generating Incremental Reach with YouTube
This study brings together the results of the study conducted to understand the incremental reach of YouTube, for TV campaigns
Key Findings
- YouTube reached 7.9% of target audience and added a 0.6% incremental reach to the TV campaign ...
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Panasonic Online to Store Case Study
This online to store case study looks at offline sales of Panasonic digital cameras' in a major French retailer at national level from Q3 2011 to Q1 2012. The objective was to understand and quantify the effectiveness of online vs ...
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
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Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
Key findings:
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
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YouTube Audience Measurement Saudi Arabia
YouTube Audience Measurements
Key findings:
- When it comes to the YouTube users in KSA, 78% and 20% fall into the heavy users and medium users category, respectively. The average age of YouTube users is 33 years old with an average ...
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The Online Effect: Vodafone CZ
Millward Brown and Google partnered with Vodafone to quantify the impact of online research on offline purchases.
Key Findings:
- Internet has a significant impact on driving offline sales.
- To be able to evaluate the right ROI of your online marketing ...
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Ubisoft YouTube Case Study
Ubisoft ran a multi-media campaign for the launch of the game “Michael Jackson: The Experience” in the UK, Germany and France. This case study looks at the overall impact of each media format in terms of reach and frequency. We ...
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Shopping for Tech Products Online in Turkey
This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical: across the board about ...
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Android Army ZMOT Case Study
A brand manager can't be there for every single zero moment today. Marc Vanlerberghe, Android's Senior Director of Global Marketing, shares his solution in this ZMOT case study, "I spend almost 100% of my time building and arming ...
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Smartphone Launch Predictor
Product upgrades, and having the latest and greatest devices are top reasons consumers purchase new smartphones. Google has been following smartphone launch trends since 2010. We found that search predicts smartphone sales, with over 90% accuracy. In this 2012 Smartphone ...
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Infographics
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Moving Smartphone Users from One Moment to the Next
Moving Smartphone Users from One Moment to the Next
Globally, more people have mobile phones than electricity or drinking water! With so many consumers in the market for phones, Google commissioned research to better understand how consumers shop for cell phones in the U.S. We then took it a ...