Travel
We've brought together the latest insights from the travel sector, including case studies and thoughts from leaders to help you develop your travel digital strategy. Dive deep into insights around how consumers decide on airlines, hotels, car rentals and cruises for their travel needs.
Studies
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The Role of Online in Hungarian Travel Purchases
This study will help you understand the role of the internet in Hungarian travel purchases.
Key findings:
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going ...
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Influencing Offline, The New Digital Frontier
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...
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Booking Travel Online in Greece
This study will help you understand more about how consumers in Greece research and book travel online. This study includes insights on Greeks' research and booking behaviour as well as their preferred booking channels.
Key findings:
The internet is an ...
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Beyond Last Click
This paper summarises the key findings and insights from Google’s research into the important area of clickstream attribution. It will give you the facts to answer key questions such as: how long is the typical path to purchase and ...
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Researching and Booking Travel Online in Israel
This study will help you understand more about how consumers in Israel research and book travel online. This study includes insights on research and booking behaviour, as well as preferred booking channels in Israel.
Key findings:
- The internet is an ...
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Booking Travel Online in Finland
This study will help you understand more about how consumers in Finland research and purchase travel online.
Key findings:
- Online research in the travel vertical has to meet highly differentiated information needs: on average 8 topics are expected to be ...
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Eye Tracking Study Comparing Mobile and Desktop
In this study we show a series of visually striking eye tracking hotspot-maps to highlight the differences between where people look on a desktop and mobile screen. We think this research will be of interest to anyone working on mobile ...
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Researching and Booking Travel Online in Poland
This study will help you understand more about how consumers in Poland research and book travel online. This study includes insights on research and booking behaviour as well as preferred booking channels in Poland.
Key findings:
- The internet is an ...
Preview the Study Download: PDF , PPT
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Researching and Booking Travel Online in Ukraine
This study will help you understand more about how consumers in Ukraine use various information sources, including the internet, when making retail purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
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Delta Air Lines Extends TV Branding to Mobile
Delta Air Lines tapped into a key insight - that their high value customer is always on-the-go. To target them, Delta extended their “Keep Climbing" campaign beyond TV and onto mobile platforms. With Digitas and AdMob, Delta was able to achieve ...
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Traveler's Road to Decision 2011
The positive outlook for travel continues in 2011, as the proportion of travelers planning to take the same number of trips or more has grown. In this year's Traveler's Road to Decision, we found:
- 54% of business travelers ...
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Google Display Network vs. Portal Takeovers for Business Travelers
With so much clutter online, how can you deliver ads to the right business traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:
- On average, 71% of business travelers visit the GDN every day ...
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Infographics
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5 Stages of Travel Interactive Infographic
5 Stages of Travel Interactive Infographic
Explore the five stages of travel and find out how travelers move from dreaming to sharing.