48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
YT Advertising Effectiveness (CEPU Italy)
YouTube is a valuable tool for brands looking to improve awareness, image, and likeability. Running a bespoke YouTube marketing campaign, or tailoring an existing campaign for a YouTube audience, can significantly improve the positive attitude towards your brand. To the ...
Youtube and TV Working Together for Nuova Opel Corsa
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. The results show that despite TV being the main driver of reach, YouTube helped build incremental reach and was more ...