Video
48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
Studies
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Leveraging the Power of Video to Generate Intent to View a Movie
Fox collaborated with YouTube on one of the biggest entertainment launches of all time: Avatar. YouTube and MetrixLab partnered to measure how the teaser trailers performed:
- Those exposed to the trailer had a lift of +17% in top of mind ...
Preview the Study Download: PDF , PPT
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YouTube and Google Search Drives Offline CPG Sales
YouTube can offer a big boost to offline CPG sales, according to a MetrixLab study. Key findings include:
- YouTube added significant gross reach to the cross-media campaign, and 2.6% incremental net reach
- With a ROI of 0.42, YouTube ...
Preview the Study Download: PDF , PPT