Video
48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
Studies
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The Role of Online in Hungarian Travel Purchases
This study will help you understand the role of the internet in Hungarian travel purchases.
Key findings:
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going ...
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Media Spend ROI UK Case Studies
Using a series of UK case studies, we’ve look at the return on investment (ROI) across the media mix, from Youtube and search, to TV and outdoor. Working with big name brands, such as: Cadbury, Coke and Flora, we ...
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YouTube Audience Measurement: Ireland
This study will help you understand more about the YouTube audience in Ireland.
Key findings:
- YouTube is the leading website for online video sites in Ireland: it is in an excellent position in terms of awareness and usage and is ...
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Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
Key findings:
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was ...
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YouTube Masthead ROI in Media Mix
This study aimed to demonstrate the impact of TV and YouTube Masthead campaigns and identify synergies between the two media.
Key Findings:
- While TV is the most effective media, YouTube mastheads are most efficient
- Due to its high reach, TV ...
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Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
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Role of Online in New Automotive Purchases in Germany
This study aims to understand the usage and influence of online & traditional media sources, in the purchase of new automobiles in Germany.
Key findings:
- The role of online sources has grown significantly since 2009. Search engines are the most used ...
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Sony Ericsson YouTube and the Media Mix Case Study
A case study into the performance of Sony Ericsson’s YouTube campaign for their Xperia Play. This study could be of interest to you if you work in the telco sector, if you’re considering launching a YouTube campaign, or ...
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The YouTube Audience in Sweden
This study will help you understand the YouTube audience in Sweden.
Key findings:
- YouTube is the leading online video site in Sweden. It is in an excellent position in terms of awareness and usage and is seen as a likable ...
Preview the Study Download: PDF , PPT
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The impact of YouTube Pre-rolls and TV
This ambitious and ground-breaking study combines a number of leading-edge research techniques to help you better understand the emotional and brand impact of YouTube Pre-rolls and TV. Twelve advertisers participated in the study across the FMCG, automotive, tech and telco ...
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Youtube and TV Working Together for Nuova Opel Corsa
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. The results show that despite TV being the main driver of reach, YouTube helped build incremental reach and was more ...
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Impact of Multiple YouTube Homepage Ads for Renault
Renault ran three YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va Va Voom' slogan. We worked with GFK to quantify the success of the campaign:
- The three homepage ads had a combined reach of ...
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Videos
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Listerine YouTube Case Study 2011
Case Study
Listerine YouTube Case Study 2011
Video case study with client testimonials from J&J, JWT & Carat on why they decided to increase their digital spend 10X and the results from their recent YouTube campaign.
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How to Effectively Share Videos Today
Interview
How to Effectively Share Videos Today
In an interview, Johnny Vulkan, Partner at Anomaly, discusses the phenomena of sharing of video today.
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Video Sharing Today
Interview
Video Sharing Today
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, discusses why people share videos today and the importance of following the storytelling archetypes.
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Finding Success with Branded Video
Interview
Finding Success with Branded Video
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
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YouTube and TV Are Better Together Video
Research
YouTube and TV Are Better Together Video
Six advertisers participated in a study to see if viewers engage with online pre-roll ads the same way they do with TV ads. Find out why YouTube and TV ads work better together.
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Consumers Interacting with Videos Today
Interview
Consumers Interacting with Videos Today
In an interview, E.B. Moss, VP Strategic Marketing Solutions at Cumulus Media Networks, discusses consumers & their interaction with video today.
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YouTube & New Technologies
Interview
YouTube & New Technologies
In an interview, Jason Liebman, Co-Founder & CEO of Howcast, discusses the importance of YouTube and new technologies.
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Viewership & Engagement with Video
Interview
Viewership & Engagement with Video
In an interview, Matt Van Dyke, Director of Marketing Communications at Ford, discusses the importance of video in marketing strategies.
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Dance & YouTube
Interview
Dance & YouTube
In an interview, Jackie Rotman, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses how social networking helps promote her non-profit, Everybody Dance Now, and how YouTube expanded it.
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Doctors On The Forefront Of Technology
Interview
Doctors On The Forefront Of Technology
David Best, President & Co-Founder of TheDoctorsChannel.com, discusses how doctors are on the cutting edge of technology. Unlike the misconception, physicians are often ahead of even watching videos online before consumers!
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HGTV TrueView Video Ads Case Study
Case Study
HGTV TrueView Video Ads Case Study
YouTube TrueView video ads deliver value and expand reach for HGTV. HGTV uses YouTube Insight and TrueView ads to precisely target the most influential and relevant viewers.
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How Orabrush got into Walmart
Case Study
How Orabrush got into Walmart
Orabrush is the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube.
Infographics
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.
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YouTube and TV are Better Together Infographic
YouTube and TV are Better Together Infographic
A quick visual summary around the results of a YouTube/Ipsos study that demonstrates how recall rate for both YouTube ads alone and YouTube/TV ads combined is the same or better than TV ads alone.