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Studies

  • Growth in Online Shopping 2010 to 2012

    research study

    Global

    9.2012

    Growth in Online Shopping 2010 to 2012

    For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.

    Key Findings

    • Online purchase ...

    Preview the Study Download: PDF , PPT

  • Global Business Map

    study

    Global

    7.2012

    Global Business Map

    The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...

    Preview the Study Download: PDF

  • Mobile, Tablet and Internet Usage 2012: SEEMEA

    research study

    EMEA

    5.2012

    Mobile, Tablet and Internet Usage 2012: SEEMEA

    This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...

    Preview the Study Download: PDF , PPT

  • Shopping for Tech Products Online in Turkey

    research study

    Turkey

    1.2012

    Shopping for Tech Products Online in Turkey

    This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when making tech purchases.

    Key findings:

    • Online purchase is an established purchase method in the tech vertical: across the board about ...

    Preview the Study Download: PDF , PPT

  • The Role of Online in Turkish Automotive Purchases

    research study

    Turkey

    10.2011

    The Role of Online in Turkish Automotive Purchases

    This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when making automotive purchases.

    Key findings:

    • The most important sources for researching a new car are search engines, auto dealerships, and ...

    Preview the Study Download: PDF , PPT

  • Booking Travel Online in Turkey

    research study

    Turkey

    5.2011

    Booking Travel Online in Turkey

    This study will help you understand how travel is booked in Turkey

    Key findings:

    • The internet is clearly the most important booking channel in the travel vertical regardless of travel product and regardless of trip length (short vs. holiday trip ...

    Preview the Study Download: PDF , PPT

  • The Role of Online in Turkish Retail Purchases

    research study

    Turkey

    2.2011

    The Role of Online in Turkish Retail Purchases

    This study will help you understand more about how consumers in Turkey research and purchase retail products online.

    Key findings:

    • Search engines are the most frequently used as well as the most relevant online information source across all product categories ...

    Preview the Study Download: PDF , PPT

  • Southern Europe, Middle East and Africa Enumeration Data

    study

    4.2012

    Southern Europe, Middle East and Africa Enumeration Data

    This research offers insight into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour.

    Preview the Study Download: PDF , PPT

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