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Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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Trends in Digital Device and Internet Usage 2012
This study looks at mobile, tablet and internet usage across five key markets USA, UK, Japan, Germans, and France.
Key findings:
- An immense increase in smartphone usage across all key markets year over year – particularly in UK (+21%) – and a ...
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Cross Media Optimization for Ford
Ford experimented with different media mixes for their launch of the Ford Fiesta car and found:
- Search can positively impact brand metrics of a campaign
- Position and frequency of the search ad are important
- Search in combination with other media ...
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Mobile Search Moments: Understanding How Mobile Drives Conversions
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of "mobile conversions" that can occur such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed ...
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YouTube TrueView ads double monthly trade-in vehicles at Rick Case Honda, resulting in 12x ROI
Rick Case Honda partnered with Car-mercial.com to produce YouTube TrueView in-stream ads encouraging vehicle trade-ins. After launching the ads, the dealership doubled the number of trade-ins from a competing make from 10 per month to 20 per month. Rick ...
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Chevy Sonic "Firsts" campaign leveraged YouTube to engage millennials
Chevrolet launched a series of YouTube videos for the Chevy Sonic "Firsts" campaign, supported by a full suite of YouTube Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increased brand lift and ...
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Winning Super Bowl Insights
Public interest in the Super Bowl begins towards the end of December, lasting over a month. As pre-game anticipation builds, people are seeking out Super Bowl commercials earlier. YouTube not only helps people to find Super Bowl ads, it allows ...
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Constant Consideration Research Study
Digital is changing the habits of auto shoppers, turning pre-market, in-market, and post-market phases into a cycle of constant consideration in which brand influence can be won or lost at any point. Though 63 percent of consumers enter the market ...
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Office Furniture & Supplies Insights
This one sheeter showcases mobile, search, display, and video data and trends for the Office Furniture & Supplies industry. It also suggests new opportunities and helpful resources for improving your business in 2013.
Preview the Study Download: PDF
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Wireless Customer Perceptions
Qualitative study using Google+ as the qualitative research platform and carried out in partnership with Sterling Brands. Here we talk to first-time smartphone owners. While we began with the intention of producing a purchase-cycle and data usage oriented study, a ...
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Cross Media AnalysisMeasuring Google Display Network (GDN) in the media mix (AllSecur)
An efficient ROI model consists of three components: Cost per contact, percent of waste generated, and impact caused by the marketing format. Each individual media type has a different impact. TV reaches the majority of the population, but the Google ...
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Videos
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John Hegarty on Technology and Creativity
Interview
John Hegarty on Technology and Creativity
John Hegarty, Founder and Worldwide Creative Director of BBH, on the inspirational qualities of new technology, and why we're only just beginning to grasp the future of digital advertising.
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Re-think Mobile Marketing & Analytics with Avinash Kaushik
Webinar
Re-think Mobile Marketing & Analytics with Avinash Kaushik
Mobile devices present an incredible opportunity for companies to create truly delightful brand accretive marketing and digital existences. And it can all be supremely accountable. In this webinar playback video, Avinash Kaushik (http://www.kaushik.net/avinash) shares the best of breed mobiles marketing ...
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Digital and the New College Experience Highlights Video
Highlights
Digital and the New College Experience Highlights Video
Highlights from the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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The Future of Textbooks
Interview
The Future of Textbooks
Will hard copy text books soon be a thing of the past? Also check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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Evolving Digital Study Habits
Interview
Evolving Digital Study Habits
How have digital resources influenced how Americans study? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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The Current Textbook Decision Process
Interview
The Current Textbook Decision Process
How has the new digital way of life influenced how students purchase their textbooks? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
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Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
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Light TV Viewers in 2012: A Major Shift to Online from TV
Research
Light TV Viewers in 2012: A Major Shift to Online from TV
At the end of 2011, several signs seemed to indicate that younger viewers were watching less TV and spending more time online. In fact, broadcast only/broadband homes have increased 22.8 percent since Q3 2011. Google conducted a series of new ...
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Dale Carnegie Extends Reach with Google's Display Campaign Optimizer
Case Study
Dale Carnegie Extends Reach with Google's Display Campaign Optimizer
Over the past 100 years, Dale Carnegie Training grew from one person in New York City to a global company with franchises in 85+ countries. The company needed to find a way to extend the reach of its online campaigns ...
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Google Hispanic Marketing Forum 2012: The Patient Journey
Research
Google Hispanic Marketing Forum 2012: The Patient Journey
Univision and Google partnered to get a better understanding of the Hispanic patient journey. This study explores how and why this consumer segment is important to healthcare marketers and shares insights on the best way to target this audience.
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Google Hispanic Marketing Forum 2012: Case Studies
Case Study
Google Hispanic Marketing Forum 2012: Case Studies
A compilation of case studies featured at the Google Hispanic Marketing Forum 2012 event. Ford, Nestle, Ai Media and Liberty University highlight how to engage with the US Hispanic audience using Google's ad products.
Infographics
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2012 Search Ads Pause Experiments
2012 Search Ads Pause Experiments
In 2011, Google released a study called “Search Ads Pause” that showed the amount of search ad traffic that is incremental to traffic from an advertiser’s organic search results. On average, we found that 89% of paid traffic to an ...
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The Furniture Shopper's Path to Purchase
The Furniture Shopper's Path to Purchase
Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online, driving 50 percent year-over-year growth for some retailers. Mobile search amplifies the opportunity for brand discovery, powered by generic keywords. Check ...
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Looking for Love
Looking for Love
Digital channels are helping to increase Valentine's Day spend, with more and more shoppers turning to search to help them find the ideal gift. In fact, Valentine's Day search spikes now start earlier and last longer than ever before, with ...
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Constant Consideration Infographic
Constant Consideration Infographic
Digital has changed the purchase path for auto shoppers. As pre-market, in-market, and post-market phases have evolved into a cycle of constant consideration, brand loyalty can be won or lost at any point. This infographic demonstrates the impact of these ...
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Wireless Customer Perceptions Infographic
Wireless Customer Perceptions Infographic
This infographic talks to first-time smartphone owners. While we began with the intention of producing a purchase-cycle and data usage oriented study, a larger meta-story emerged in the process around how wireless carriers can take control of their relationship with ...
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New Dads Infographic
New Dads Infographic
An infographic about an increasingly influential consumer segment, new dads, to understand their role in baby-related purchase decision making, their views on new life with a baby, and how marketers can better reach and message to them.
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Winter Skin Infographic
Winter Skin Infographic
A cold and bitter winter season means more love and care is needed to keep skin moisturized. Learn some marketing insights and tips from this Google infographic and be the brand that keeps skin healthy and glowing.
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Cold & Flu Season Infographic
Cold & Flu Season Infographic
There are over 1 million cases of the cold per year in the United States. As winter arrives, millions turn to over-the counter remedies. Learn some marketing insights and tips from this Google infographic and be the brand that provides ...
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The Media Habits of Teens and Young Adults
The Media Habits of Teens and Young Adults
92% of teens and twenty-somethings engage with at least two devices simultaneously. 44% spend more time watching online video than TV. This infographic provides marketers with insights around just how to get in front of this elusive audience.
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The Digital College Experience Infographic
The Digital College Experience Infographic
What is the back-to-school mindset and the behaviors of college students? This infographic depicts what's on the minds of college studies - from their perception of textbooks to study habits to the use of technology in the classroom.
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Holiday Air Care 2012
Holiday Air Care 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to air care every year around the holidays. Check out how consumers are getting their homes fresh and ready for company.
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Holiday Cleaning 2012
Holiday Cleaning 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to cleaning every year around the holidays. Check out this infographic to understand how consumers are getting their homes ready to ...