Studies
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Global Automotive Buy Flow Study 2009
How do people from various regions around the world shop for cars? A study with Netpop found:
- 23% of established countries said the purchase trigger was when their former car was no longer functional
- 1 of 4 people in emerging ...
Preview the Study Download: PDF , PPT
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The Role of Search in a Multimedia Campaign, Germany
This study provides an analysis of the interaction between search engine marketing (SEM) and TV campaigns to determine optimal combination of campaign elements in Germany.
Key Findings:
- TV campaigns increase search volumes and clicks.
- A 'TV only' campaign fails to ...
Preview the Study Download: PDF
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Leveraging the Power of Video to Generate Intent to View a Movie
Fox collaborated with YouTube on one of the biggest entertainment launches of all time: Avatar. YouTube and MetrixLab partnered to measure how the teaser trailers performed:
- Those exposed to the trailer had a lift of +17% in top of mind ...
Preview the Study Download: PDF , PPT
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The Role of Online in French Travel Purchases
This study will help you understand more about how consumers in France use search when making travel purchases.
Key findings:
- There are 27.9 million people in the online travel market in France.
- Purchasers spend an average of 37 days ...
Preview the Study Download: PDF , PPT
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Cross Media Optimization for Ford
Ford experimented with different media mixes for their launch of the Ford Fiesta car and found:
- Search can positively impact brand metrics of a campaign
- Position and frequency of the search ad are important
- Search in combination with other media ...
Preview the Study Download: PDF , PPT
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Flora Xmos Study
How did paid search help the U.K. food brand Flora associate its brand with family, cooking, and nutrition? This study found:
- Search is 10 times more efficient than TV in bolstering top of mind awareness.
- Sponsored search can help ...
Preview the Study Download: PDF , PPT
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YouTube and Google Search Drives Offline CPG Sales
YouTube can offer a big boost to offline CPG sales, according to a MetrixLab study. Key findings include:
- YouTube added significant gross reach to the cross-media campaign, and 2.6% incremental net reach
- With a ROI of 0.42, YouTube ...
Preview the Study Download: PDF , PPT
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Four Truths About Moms and Search
Moms are more influential than ever in the home and online. This OTX/BabyCenter study found these insights about the modern mom:
- 80% of them have searched on product after seeing it on TV
- They're searching with longer phrases ...
Preview the Study Download: PDF , PPT
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Refining the Travel Search Process
Interested in marketing to potential travelers? This clickstream study from Compete examined just how people search before purchasing their travel components and found that:
- In 2009, travelers did more research over a longer period of time than in previous years ...
Preview the Study Download: PDF , PPT
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B2B Marketing Outlook for 2010
B2B marketers are entering into a continually shifting economy. This OTX study focuses on what B2B marketers will focus in 2010 to adjust for constant change, such as:
- Increase digital marketing share of marketing spend
- Seeing the benefits in investing ...
Preview the Study Download: PDF , PPT
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Connecting with Physicians Online: Searching for Answers
Physicians are often turned to as the experts, so how often do they turn to the internet for help? We explored how physicians perceive and use search during their practice. Results showed:
- 86% of physicians have used the Internet to ...
Preview the Study Download: PDF , PPT
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Home Improvement Purchase Funnel
A survey with OTX found that consumers spend more time than ever researching online for home improvement purchases. Other insights include:
- Consumers spend almost as much time researching as they do on the project Itself
- A majority of them research ...
Preview the Study Download: PDF , PPT
Videos
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Search for Branding for Heineken
Case Study
Search for Branding for Heineken
Results on the branding effects of YouTube and Search for Jouw Heineken presented by Heineken, Twist, Metrixlab and Google.
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The future of moms and social
Interview
The future of moms and social
Tina Sharkey of BabyCenter shares what's in store for moms and social for the future.
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Advice for Marketers Seeking Moms
Interview
Advice for Marketers Seeking Moms
Lisa Mann of Kraft shares advice to fellow marketers trying to reach moms.
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Tips on Integrating Online and Offline to Target Moms
Interview
Tips on Integrating Online and Offline to Target Moms
Patrick Kraus, Director of Pampers, N.A. shares how to best integrate online and offline efforts for moms.
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Think Holiday: Session Recap
Highlights
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Think Holiday: Sizzle Reel
Highlights