Studies
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Shopping for Tech Products Online in Sweden
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing ...
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The Role of Online in Hungarian Travel Purchases
This study will help you understand the role of the internet in Hungarian travel purchases.
Key findings:
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going ...
Preview the Study Download: PDF , PPT
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YouTube and TV in Danone's Spanish Danacol Ads
In this study, Google works with Danone and Havas to measure the impact of YouTube and TV during a Danacol ad campaign.
Key Findings
- The YouTube campaign has proven to be effective even with massive TV coverage and even among ...
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Combining YouTube and TV to Produce Synergies
This study leverages existing research to understand synergies between YouTube and TV advertising campaigns in Germany.
Key findings:
- YouTube can help advertisers reach an audience that cannot be reached through TV advertising
- A quarter of the online population are light ...
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Shopping for Tech products in Austria
This study will help you understand the purchase funnel within the tech industry in Austria
Key findings:
- Online shopping is established across all tech categories and most likely for the categories Audio/Video equipment and PC hardware. However, overall buying ...
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Shopping for Financial Products in Greece
This study will help you understand more about how consumers in Greece use various information sources, including the internet, when making finance purchases.
Key findings:
- 6 out of 10 Greek Onliners use online banking.
- Online research impacts offline sales: ROPO ...
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The Role of Search in IKEA's sales
The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, with a particular focus on the synergy between online and offline media activity and the effectiveness of paid search. IKEA's sales ...
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Influencing Offline, The New Digital Frontier
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...
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Online Shopping in Finland
This study will help you understand more about how consumers in Finland research and shop online. We have looked at behaviour when researching and buying a range of products from furniture to sport equipment, to clothes and TVs.
Key findings ...
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Researching and Purchasing Tech Products Online in Norway
This study will help you understand more about how consumers in Norway research and shop tech products online. We've looked at behaviour when researching and buying a range of tech products from mobile devices and computer hardware to TVs ...
Preview the Study Download: PDF , PPT
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Media Spend ROI UK Case Studies
Using a series of UK case studies, we’ve look at the return on investment (ROI) across the media mix, from Youtube and search, to TV and outdoor. Working with big name brands, such as: Cadbury, Coke and Flora, we ...
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Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
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Videos
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Re-think Mobile Marketing & Analytics with Avinash Kaushik
Webinar
Re-think Mobile Marketing & Analytics with Avinash Kaushik
Mobile devices present an incredible opportunity for companies to create truly delightful brand accretive marketing and digital existences. And it can all be supremely accountable. In this webinar playback video, Avinash Kaushik (http://www.kaushik.net/avinash) shares the best of breed mobiles marketing ...
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Listerine YouTube Case Study 2011
Case Study
Listerine YouTube Case Study 2011
Video case study with client testimonials from J&J, JWT & Carat on why they decided to increase their digital spend 10X and the results from their recent YouTube campaign.
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Search Ads Pause Video
Research
Search Ads Pause Video
A meta-study of 400+ Search Ads Pause studies shows what happens when advertisers pause their search ad campaigns.
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Global Marketing
Interview
Global Marketing
Jerry Wind of Wharton, and Board Member of the Future of Advertising Project, discusses how marketing in a global context has to first encompass effective marketing in every country you're planning to penetrate. Fundamentally, once you decide on a country, ...
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Display Ad Experiments
Research
Display Ad Experiments
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, ...
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Understanding the Total Marketing ROI
Case Study
Understanding the Total Marketing ROI
See how Pc City (part of the DSGi group), used Google search query volume to understand their total media and marketing effectiveness.
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Relevance to the User
Interview
Relevance to the User
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about the importance for marketers to be more relevant to the user.
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Mobile's Magic
Interview
Mobile's Magic
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about getting clients involved in the mobile space.
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Mobile & Local's Connectivity
Interview
Mobile & Local's Connectivity
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the intersection between local & mobile in the advertising space.
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Engagement with Consumers
Interview
Engagement with Consumers
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, discusses how essential creativity is in the advertising industry.
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How to Effectively Share Videos Today
Interview
How to Effectively Share Videos Today
In an interview, Johnny Vulkan, Partner at Anomaly, discusses the phenomena of sharing of video today.
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Mobile Sharability
Interview
Mobile Sharability
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the future of mobile & the importance to share via mobile.
Infographics
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Most Searched
2011 Ads at a Glance Most Searched
A infographic depicting the top 10 Google ads with the highest search volume in 2011.
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...
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YouTube and TV are Better Together Infographic
YouTube and TV are Better Together Infographic
A quick visual summary around the results of a YouTube/Ipsos study that demonstrates how recall rate for both YouTube ads alone and YouTube/TV ads combined is the same or better than TV ads alone.
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Online Consumption Infographic
Online Consumption Infographic
A visual depiction of consumers' online consumption habits today.
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5 Stages of Travel Interactive Infographic
5 Stages of Travel Interactive Infographic
Explore the five stages of travel and find out how travelers move from dreaming to sharing.
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African-American Digital Consumers Infographic
African-American Digital Consumers Infographic
A summary infographic that depicts how African-Americans are in the forefront of the digital frontier.
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Word of Mouth Infographic
Word of Mouth Infographic
Follow the path of brand conversations on the internet.
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ZMOT: The New Mental Model of Marketing
ZMOT: The New Mental Model of Marketing
Introducing the new marketing mental model. 84% of American shoppers are engaging with brands at the The Zero Moment of Truth. Marketers who update their mental models to include ZMOT are poised to win.
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The Mobile Movement Infographic
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives.