infographics
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2012 Search Ads Pause Experiments
2012 Search Ads Pause Experiments
In 2011, Google released a study called “Search Ads Pause” that showed the amount of search ad traffic that is incremental to traffic from an advertiser’s organic search results. On average, we found that 89% of paid traffic to an ...
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The Furniture Shopper's Path to Purchase
The Furniture Shopper's Path to Purchase
Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online, driving 50 percent year-over-year growth for some retailers. Mobile search amplifies the opportunity for brand discovery, powered by generic keywords. Check ...
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Looking for Love
Looking for Love
Digital channels are helping to increase Valentine's Day spend, with more and more shoppers turning to search to help them find the ideal gift. In fact, Valentine's Day search spikes now start earlier and last longer than ever before, with ...
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Constant Consideration Infographic
Constant Consideration Infographic
Digital has changed the purchase path for auto shoppers. As pre-market, in-market, and post-market phases have evolved into a cycle of constant consideration, brand loyalty can be won or lost at any point. This infographic demonstrates the impact of these ...
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Wireless Customer Perceptions Infographic
Wireless Customer Perceptions Infographic
This infographic talks to first-time smartphone owners. While we began with the intention of producing a purchase-cycle and data usage oriented study, a larger meta-story emerged in the process around how wireless carriers can take control of their relationship with ...
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New Dads Infographic
New Dads Infographic
An infographic about an increasingly influential consumer segment, new dads, to understand their role in baby-related purchase decision making, their views on new life with a baby, and how marketers can better reach and message to them.
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Winter Skin Infographic
Winter Skin Infographic
A cold and bitter winter season means more love and care is needed to keep skin moisturized. Learn some marketing insights and tips from this Google infographic and be the brand that keeps skin healthy and glowing.
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Cold & Flu Season Infographic
Cold & Flu Season Infographic
There are over 1 million cases of the cold per year in the United States. As winter arrives, millions turn to over-the counter remedies. Learn some marketing insights and tips from this Google infographic and be the brand that provides ...
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The Media Habits of Teens and Young Adults
The Media Habits of Teens and Young Adults
92% of teens and twenty-somethings engage with at least two devices simultaneously. 44% spend more time watching online video than TV. This infographic provides marketers with insights around just how to get in front of this elusive audience.
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The Digital College Experience Infographic
The Digital College Experience Infographic
What is the back-to-school mindset and the behaviors of college students? This infographic depicts what's on the minds of college studies - from their perception of textbooks to study habits to the use of technology in the classroom.
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Holiday Air Care 2012
Holiday Air Care 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to air care every year around the holidays. Check out how consumers are getting their homes fresh and ready for company.
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Holiday Cleaning 2012
Holiday Cleaning 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to cleaning every year around the holidays. Check out this infographic to understand how consumers are getting their homes ready to ...