African-American Digital Consumers Infographic
A summary infographic that depicts how African-Americans are in the forefront of the digital frontier.
Related Studies
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Five Truths of the Digital African American Consumer
African Americans spend nearly $1.2 trillion annually on consumer goods. Google and GlobalHue teamed up with OTX ... Preview this Research Study
Related Articles
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African-Americans More Responsive to Digital Marketing
"In addition to being more likely to click on ads, African-Americans are more likely to watch video, ... Read on Adweek (External Site)
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African-Americans More At Ease With Digital Marketing, Google ...
"African-Americans were more likely to own smartphones at a higher rate"" Read on AtlantaPost.com (External Site)
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Media Insights about Digital African Americans
Media Insights about Digital African Americans
Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions.
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5 Truths of African-American Digital Consumers
This receptive audience is at the forefront of evolving online behaviors. Read More
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