Online Consumption Infographic
A visual depiction of consumers' online consumption habits today.
Related Studies
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The Impact of Internet Technologies: Search
McKinsey & Company unlocks the economic value and major beneficiaries of Internet search. Some of the main ... Preview this Research Study
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Offline Shoppers who Research Online Spend More
Fnac, a leading electronics retailer in Spain, wanted to know how the Internet was affecting the TV ... Preview this Case Study
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The Zero Moment of Truth Macro Study
Consumer decision-making prior to the actual moment of in-store or online purchase -- the so-called "Zero Moment ... Preview this Research Study
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Impact of YouTube Homepages On Brand Engagement
People spend more and more time watching video content online, but how effective are YouTube ads in ... Preview this Research Study
Related Articles
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Studies Show Search Ads Drive 89% Incremental Traffic
"Google researchers thoroughly examine the impact of search ad pauses on organic click volumes." Read on Google Research Blog (External Site)
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What's The Biggest Online Force to Drive Word ...
" conversations referencing search are thought by consumers to be more credible (+25%) and more likely to ... Read on Media Biz Bloggers (External Site)
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How Media Planners Can Sell When Consumers Won't ...
"Now "The Zero Moment of Truth" -- or ZMOT -- is potentially disruptive thinking for marketers." Read on AdAge.com (External Site)
Related Videos
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Consumers & Technology
Consumers & Technology
Jonah Berger of Wharton discusses how there is a large set of consumers today who are engaging with technology and explains how it's critical to your business to figure out who your customers are, where they are, and how to ...
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Complexity & Measurement
Complexity & Measurement
Matt Freeman, CEO of Mediabrands Ventures and Board Member of the Future of Advertising Project with Wharton, says that because measurement methods are idiosyncratic across different media, and because campaigns span several platforms, it is difficult to confidently measure return ...
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Technology & Consumers
Technology & Consumers
Aki Spicer of Fallon Worldwide talks about the fast pace of change with technology today, and how consumers are adapting to it faster than advertisers. As an advertiser, you need to listen, respond, & react to consumer feedback, which leads ...
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Consumers Today
Consumers Today
Keith Rhodes discusses the evolution of the relationship between the consumer and the brand, and how consumers today are more empowered than ever before.
Related Trends & Insights
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The Right Customer
As a marketer, what's the best way to balance scale and precision to get your message out? Read More
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The Zero Moment of Truth
The new consumer decision-making moment along the path to purchase. Read More
Related Tools & Infographics
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Real-Time Insights Finder
Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity ... Explore