ZMOT: The New Mental Model of Marketing
Introducing the new marketing mental model. 84% of American shoppers are engaging with brands at the The Zero Moment of Truth. Marketers who update their mental models to include ZMOT are poised to win.
Related Studies
-
The Zero Moment of Truth Heat Maps by ...
Across industries, how do online and offline sources stack up against each other? When are they most ... Preview this Research Study
-
The Zero Moment of Truth Macro Study
Consumer decision-making prior to the actual moment of in-store or online purchase -- the so-called "Zero Moment ... Preview this Research Study
-
The Zero Moment of Truth for Consumer Electronics ...
How is the consumer electronic purchase process changing in a digitally powered world? How effective are traditional ... Preview this Research Study
-
The Zero Moment of Truth Heat Maps by ...
Find out which industries rely more heavily on online sources over traditional sources in these heatmaps. Shoppers ... Preview this Research Study
Related Articles
-
What the ZMOT?
"It seems that if Google has become the verb for search, ZMOT is the noun for decision." Read on MediaPost (External Site)
-
Conversion Optimization Critical to ZMOT
"Thinking of [conversion optimization] frames the mission more broadly too — it’s not just about converting a ... Read on Search Engine Land (External Site)
-
How Media Planners Can Sell When Consumers Won't ...
"Now "The Zero Moment of Truth" -- or ZMOT -- is potentially disruptive thinking for marketers." Read on AdAge.com (External Site)
Related Videos
-
Winning ZMOT: Changing the Rulebook
Winning ZMOT: Changing the Rulebook
Get ready to change your marketing mental model.
-
Winning ZMOT: ZMOT in Practice
Winning ZMOT: ZMOT in Practice
Watch how Butter Lane Cupcakes puts ZMOT into practice for a boutique local business.
-
Winning ZMOT: Measure Success
Winning ZMOT: Measure Success
Avinash Kaushik from Google shares key considerations for measuring ZMOT success.
Related Trends & Insights
-
The Zero Moment of Truth
The new consumer decision-making moment along the path to purchase. Read More
Related Tools & Infographics
-
Real-Time Insights Finder
Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity ... Explore