Build Brand Awareness / studies
IIs your marketing objective to keep your brand top of mind during the customer journey? Discover the insights here to learn how to leverage online media to increase build brand awareness.
YouTube and TV in Danone's Spanish Danacol Ads
In this study, Google works with Danone and Havas to measure the impact of YouTube and TV during a Danacol ad campaign.
- The YouTube campaign has proven to be effective even with massive TV coverage and even among ...
Media Usage Study DenmarkThis study will help you understand more about how consumers in Denmark use various forms of media
- Internet and TV are the lead media for Danish onliners: They are considered as the most important media sources in daily ...
Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
Role of Online in New Automotive Purchases in Germany
This study aims to understand the usage and influence of online & traditional media sources, in the purchase of new automobiles in Germany.
- The role of online sources has grown significantly since 2009. Search engines are the most used ...
Youtube and TV Working Together for Nuova Opel Corsa
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. The results show that despite TV being the main driver of reach, YouTube helped build incremental reach and was more ...
The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
TV and In-Stream Video Ad Effectiveness
Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos on a study to understand how they complement or compete ...
Delta Air Lines Extends TV Branding to Mobile
Delta Air Lines tapped into a key insight - that their high value customer is always on-the-go. To target them, Delta extended their “Keep Climbing" campaign beyond TV and onto mobile platforms. With Digitas and AdMob, Delta was able to achieve ...
adidas Drives Branding Across All Screens
adidas launched an "all in" campaign to create build awareness, brand preference and "digital noise" among American Kids. With the help of Carat and Google, adidas created dynamic creatives highlighting US sports and entertainment. They ran across TV and YouTube ...
Volvo Across Screens
Groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV. This case study with Volvo reveals:
- 74% of those exposed to Volvo's ads across multiple screens - TV, mobile and video - recalled the brand successfully ...
Citrix Online Uses Mobile To Reach Small Businesses
Citrix Online developed a business iPad app and wanted to drive app downloads and generate trial registrations. With the help of agency Mediasmith and Google AdMob, Citrix effectively targeted small business owners through a mobile display campaign. Here are the ...